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If you have an e-commerce business, it’s important that you have a Google Shopping strategy. Google shopping is powered by Adwords and Google Merchant Centre. However, unlike Adwords where text ads, campaigns and ad groups are focused around keywords of your choice, with Google Shopping,...
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If you’re a content marketer or freelance writer, chances are you’ve had to write about topics that you know nothing about. For some people, being able to write about a variety of topics for a range of publications is one of the interesting things about...
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This post started out as a bit of a joke. My colleague was laughing at my insistence on putting images on all of our Trello boards, and told me I should write a blog post about 'how Trello board backgrounds are important to my wellbeing...
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No matter what industry you’re in, digital marketing should start with the same building blocks – knowing who your customers are, knowing what they’re looking for, optimising your content to match, and optimising your website for technical SEO. But you can find those basics – and...
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As marketers, our job is to try and work out what people respond to. We spend hours trying to get inside our customers’ brains, researching shopping patterns and reading up on the latest SEO marketing trends. What if there was a way of knowing exactly...
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Ah, the stock image. Beloved and despised in equal measure, you can't get away from them. Some have become memes - like 2018's popular 'distracted boyfriend' - and others have become so ubiquitous you'll spot them on practically every website and social media feed in...
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Roughly 90% of people research their next holiday online, and more than half book online, too. But with plenty of competition out there for those customers, how do you make your travel website the one they choose? And how do you make sure they find...
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Writing product descriptions that sell isn’t always easy. The rise of online shopping means there’s more choice than ever before - so people need to know exactly why they should purchase your product over the next. You need to take into account your audience, brand,...
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Many marketers are now understanding the power of Google Assistant. Big brands such as CNN, Huffington Post and Pandora have already adopted the new tech as a means of reaching more customers across their devices. In May 2018, Google announced Duplex, opening the doors for small...
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Apr
Bristol is a fiercely independent city with hundreds of unique shops, bars and cafes. Walking around the city, you'll see a range of signs ranging from the beautiful to the witty, to the gloriously strange. In fact, you can learn more about the city in our...
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