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Case study · Travel · Redesign + Google Ads

Safari & Beach: a site as refined as the holidays.

Tailor-made luxury holidays combining African safaris with world-class beaches. We'd maintained and improved the site for years; after years of patchwork, it needed a complete overhaul.

Sector

Luxury travel

Work

Redesign, CRO landing pages, Google Ads

●●● safariandbeach.com

Safari & Beach website homepage

What changed

Four changes that matter.

From a bold but busy site to an elegant, easy one.

01

A timeless, elegant design

A classic, refined look that reflects the luxury of the holidays.

02

Photography first

Colour used more selectively, so the travel imagery takes centre stage.

03

Filter by trip

Holidays can be filtered by itinerary type, destination or experience.

04

A simple-steps enquiry form

Travellers connect quickly with an expert from the team.

Marketing results

Landing pages plus Google Ads.

The new website was paired with conversion-optimised landing pages and a targeted Google Ads strategy.

The results were almost immediate: impressions and conversions in the ads increased, bringing in high-quality enquiries.

Site

Redesigned for luxury

Pages

Conversion-optimised

Ads

Targeted Google Ads

“

Professional and personal service backed by excellent knowledge and understanding. Nivo have not only improved our digital performance, increasing ROI and customer enquiries, but continue to educate us with enthusiasm and a determination for Safari&Beach to succeed.

Jo Jenkins

Safari & Beach · Client testimonial

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