Service architecture
Bookkeeping, cloud accounting, payroll and outsourced finance, each clearly presented
A Bristol accountancy firm offering bookkeeping and VAT, cloud accounting, payroll, accounts and tax, and outsourced finance. The old site felt dated, services were hard to navigate, and local search wasn't working.
Accountancy
Redesign, rebuild, local SEO
●●● steelefinancial.co.uk
Local search
Over 54% of people who discover Steele Financial through Google Business Profile now do so through organic searches for accountants in Bristol.
Google Maps views since the new website launched
of Google Business Profile discoveries come from organic searches for accountants in Bristol
What we did
We redesigned and rebuilt the site around how clients look for an accountant.
Bookkeeping, cloud accounting, payroll and outsourced finance, each clearly presented
A refreshed, professional and approachable identity
Service pages and content optimised for local and national searches
Clear calls to action
Simplified contact forms
Prominent enquiry prompts
A structured News & Insights section
Ongoing SEO monitoring and refinement
The results
From the published case study. Social figures followed an improved content strategy.
Views since the site launched
Engagement
Reach during peak campaigns
Website traffic has also shown a steady upward trend as the SEO improvements took effect.
Steele Financial
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