Web design for trades
You're good at what you do. The trouble is, most of your day is spent up a ladder, under a floor or in someone's loft, and that's exactly when customers are searching for you. Good web design for trades does the selling while you work. It shows people what you do, where you cover and why you're a safe pair of hands, then gets them to ask for a quote.
We're a Bristol team that has built websites for window companies, piling companies, towbar fitters, builders, and contractors since 2017. You deal directly with the people doing the work, and we stay on after launch to look after your site.
What every trades site needs.
A clear page for each service
Easy quote and contact routes
Reviews and recent work up front
SEO so customers find you on Google
The problem
Where the work goes missing.
Most tradespeople we speak to have a website that looks fine but rarely brings in an enquiry. The same few problems come up again and again.
You miss the call, you miss the job.
When you're on a job, the phone goes unanswered and the customer rings the next name on Google. Your website should take the enquiry for you, with a short quote form that works on a phone, so the details are waiting when you down tools.
We’re also developing an AI chatbot that could answer common questions and take enquiry details while you’re on site. It’s still in development, but you can try the demo.
You're paying for leads you have to share.
Lead sites send the same job to several other firms, and the cheapest reply often wins. Customers who find you through your own website come to you alone, so you're not racing anyone to reply.
Customers need to know you're not a cowboy.
They've heard the stories. Your reviews, your Gas Safe or NICEIC registration and photos of real jobs should be the first thing they see, not three clicks away.
The wrong enquiries eat your evenings.
Jobs outside your patch, work you don't do, people after the cheapest price. Clear service pages and area pages filter those out before anyone picks up the phone.
You want bigger jobs, not more call-outs.
If your site treats every job the same, you get a bit of everything. We give the work you want more of its own page, from rewires and full bathrooms to new roofs and extensions, so that's what people find.
You've been burned before.
Maybe a mate built your site, or a cheap web company vanished with the login. Once your site is paid for, you own the website and domain outright, with no tie-ins. The team that builds it stays on to look after it.
How it works for you
From their search to your phone.
Your website does the selling while you're on a job. This is what happens when someone near you needs a tradesperson.
They find you on Google. Someone searches for the job you do in the town you cover, and your page for it comes up.
They trust you before they ring. Your reviews, your accreditations and photos of real jobs are the first things they see.
They ask for a price in under a minute. A short quote form that works on a phone, or one tap to call.
The job lands with you. Their name, postcode and what they need, waiting for you when you down tools.
Who we build for
Websites for every trade.
Every trade has different customers and different questions. We plan each site around the work you want more of.
Electricians
Customers want to see your NICEIC or NAPIT registration before they ring. You get a page for each job you want more of, from rewires and consumer unit upgrades to EV chargers and EICRs.
Plumbers and heating engineers
A burst pipe and a new boiler are different customers. Emergency call-outs get a big click-to-call button, while boiler installs and bathrooms get a quote form. Your Gas Safe number sits where people look for it.
Roofers
People want to see the finished roof before they trust you with theirs. Galleries of real jobs, with before-and-after photos, do that. Separate pages for repairs, new roofs, flat roofs and guttering help you show up for each one.
Builders
An extension is a big decision. Completed projects, a clear picture of how you work from quote to handover, and an easy way to book a site visit help homeowners choose you over the other two quotes.
Window and door installers
Homeowners compare products before they compare prices. Plain guides to uPVC, aluminium and timber bring people to you already informed. It's the approach we took for Premier Windows.
Joiners, decorators and landscapers
Kitchens, staircases, a full repaint or a new garden all sell on photos. A page for each service and a gallery you can add to from your phone keep your best work in front of customers.
Included as standard
What your trades website includes.
Every trades site we build comes with these as standard.
A page for each service, so you show up for the jobs you want, not every job going
Pages for the towns you cover, so local people find you and out-of-area enquiries drop
Click-to-call and a short quote form that works on a phone, so you don't lose customers who won't wait
Your reviews up front, from Google, Checkatrade or wherever you collect them
Your Gas Safe, NICEIC, FMB or TrustMark badges where customers look for them
A gallery of recent jobs you can update yourself, so the photos on your phone start winning you work
SEO set-up, Google indexing and Google Analytics, so you can see which pages bring in enquiries
A site built to WCAG 2.1 AA, so every customer can use it, including on an old phone in bright sunlight
Testing against our 89-point checklist before launch, covering speed, devices and every form
Three months' hosting and care, a 60-minute training session and a 30-day performance report
Our work
Trades websites we've built.
Real sites for trade and construction businesses, with the results to show for it.
●●● premierwindows.com.au
Premier Windows
Premier Windows' customers had questions before they were ready to buy: uPVC or aluminium, how long timber lasts, which option suits their home. Their new site answers those questions first, with a clear comparison of materials, reviews up front and simple routes to book a showroom visit or ask for a quote. Since it launched, organic traffic is up 134%, and the site now ranks in Google's top 3 for 86 searches, up from 14.
“Nivo delivered exactly what we needed: a website that clearly explains our products, supports our customers and reflects the quality of our work. The new site feels modern, informative and easy to navigate, and we’ve already seen stronger engagement from homeowners researching double glazing.”
Premier Windows
●●● dartandco.co.uk
Dart & Co Foundations
Dart & Co are a piling and foundations contractor. We gave them a page for each area they work in, so local searches had something specific to land on. Organic traffic rose 129% in 12 months, with top-5 Google rankings for piling searches in London, Bournemouth, Devon and South Wales.
More trades work
More trades websites.
Glazing, building services and more. Hover a screenshot to scroll the page.
●●● ecotechglazing.co.uk
EcoTech Glazing
A family-run double glazing installer in Exeter. Their site explains each product in plain language and makes it quick to ask for a free quote. Clicks from Google are nearly four times higher than a year ago, up from 45 to 178 over July to September (Google Search Console).
●●● airtightnesssolutions.co.uk
Air Tightness Solutions
A reorganised site that makes their testing services quick to find.
●●● aatowbars.co.uk
AA Towbars
Product information, clear pricing and online booking in one place.
●●● ingenuity-trade.com
Ingenuity Trade
A page for each trade they serve, each with its own enquiry route.
How it works
Four steps to a site that works.
You always know what happens next, and who you're talking to.
A free 30-minute call
Tell us the jobs you want more of, where you work and how customers reach you now.
A plan built around your area
We look at the trades businesses already ranking near you and plan the pages you need to beat them.
A design you see first
You review a homepage mockup before anything is built.
Launch, then we stay on
We test the site against our 89-point checklist, get it indexed by Google, show you how to update it and keep looking after it.
Who you'll work with
The people behind your site.
You'll deal directly with the senior team doing the work, from the first call to long after launch. We're one in-house team in Bristol, building WordPress and Elementor websites for businesses in the UK and further afield since 2017.
Questions
Questions tradespeople ask us.
How much does a trades website cost?
It depends on how many service and area pages you need, and on extras such as online booking. You'll get a fixed price in writing after a free call, before any work starts. See our web design packages.
How long does it take?
Rebuilding an existing site usually takes 4–8 weeks from the first call to launch. A site for a new business takes 8–12 weeks. It can be quicker if your feedback comes back fast.
I'm on site all day. How much do I need to do?
Not much. Send us a list of your services, the areas you cover, your reviews and a batch of job photos from your phone. We plan the pages and can write the words for you.
Can I update it myself?
Yes. Your site is built in WordPress and Elementor, and a 60-minute training session is included, so you can add new jobs, photos and reviews whenever you like.
Will it get me found on Google?
Every page is set up for search and submitted to Google at launch. How quickly you climb depends on how many other trades are competing in your area. If you want to push harder, our SEO service adds Google Business Profile set-up and ongoing SEO.
Do I still need Checkatrade or other lead sites?
That's your call. Plenty of trades keep a listing for the reviews. A website that brings in its own enquiries means you're not relying on shared leads to fill the diary.
What about hosting?
Your first three months of hosting and care are included. After that, you can move onto one of our care plans.
I already have a website. Can you redesign it?
Yes. We keep the pages that already bring you work, and set up redirects so you don't lose your place on Google.
Get a quote
Let's talk about your trade.
Book a free 30-minute call. Tell us what you do, where you work and the jobs you want more of, and we'll show you what your site needs to bring them in.