You want enquiries from people who are ready to buy, and you want to know exactly what your ad budget is bringing in. Our PPC services put your business in front of customers on Google, Meta, Microsoft, Reddit and other ad platforms, then send them to landing pages built to turn clicks into enquiries. The same team runs your ads and builds your website, so nothing gets lost between the two.
Short answer
PPC services cover everything needed to run paid ads well: keyword research, campaign set-up, ad copy, conversion tracking, landing pages, daily budget and bid management, and monthly reporting. You pay the ad platform directly for your clicks, and pay us separately, by the hour, to plan, run and improve your campaigns.
Who it’s for
We run PPC for service businesses, including trades, construction firms, accountants, financial advisers, law firms, interior designers and cafés. Most come to us at one of these points, whether they’re starting from scratch or already running ads.
SEO builds over months. Search ads can put you in front of customers as soon as your campaigns are approved.
You’re spending every month, but you don’t know which clicks turn into calls, forms or customers.
Clicks land on your homepage or a slow page, and people leave before they get in touch.
You’d rather work with one team than pass messages between an ads agency and a web developer.
What’s included
Google Ads, Meta Ads (Facebook and Instagram), Microsoft Ads and Reddit Ads, plus other advertising platforms when they suit your business. We choose the mix around where your customers spend their time and the services you want more of.
You appear for the searches that bring paying customers, with wasted searches blocked using negative keywords.
Ads written in plain English that show what you do, where you work and why customers should choose you. We test different versions to find the ones that bring in the most enquiries.
Calls, form submissions and other enquiries are tracked from day one, so you can see what your budget is bringing in.
Pages built in Elementor for each campaign, fast on mobile and focused on one clear next step. Landing page work is included in your agreed hours, not quoted separately.
Bids, budgets, keywords and ads are reviewed and improved, and you get a monthly report on the numbers that matter, such as cost per click, conversion rate and cost per enquiry, explained in plain English.
One team for your ads and website
An ad is only half the job. The other half is what happens after the click. When an ads agency and a web developer work separately, landing pages wait in a queue, tracking breaks after website changes and nobody owns the result.
With Nivo Digital, the team that runs your campaigns also builds and looks after your website. New landing pages go live quickly, tracking is set up properly, and every page passes our 89-point QA checklist before it carries paid traffic. If you also want to grow organic traffic, our SEO team works alongside your ads.
How it works
Tell us about your business, the work you want more of and what you spend on ads now.
If you already run ads, we review your existing account before taking it over. If you’re starting from scratch, we research your market. Either way, you get a plan with a recommended budget and targets.
Conversion tracking is set up and checked, and your landing pages are built or improved before any money is spent.
Your campaigns go live, with budgets and bids monitored closely in the first weeks.
We keep refining keywords, ads and pages, and send you a monthly report on the enquiries your campaigns bring in.
Pricing
PPC has two costs. Your ad spend is paid directly to the ad platform, such as Google or Meta, for the clicks you receive, and you set the budget, with no minimum spend. Our PPC management is charged separately, by the hour, in the same way as our other marketing services. Initial set-up and landing page work are included in the agreed hours, so there’s no separate set-up fee.
Our marketing plans are monthly and flexible, with no long-term tie-ins, and you can cancel at any time.
Results
●●● safari-beach.co.uk
01 · Safari & Beach · Luxury travel
Targeted Google Ads campaigns sending travellers to landing pages built to convert, alongside a website redesign. The case study reports more ad impressions, more conversions and higher-quality enquiries.
Professional and personal service backed by excellent knowledge and understanding. Nivo have not only improved our digital performance, increasing ROI and customer enquiries, but continue to educate us with enthusiasm and a determination for Safari&Beach to succeed.
Jo Jenkins, Safari & Beach
Read the case study →Client reviews
… In addition to website development, Nivo has also managed my Google Ads and SEO optimization. Their approach to digital marketing is strategic and results-driven. …
Met Colin around 2 years ago and employed him and his company Nivo Digital to manage my website, PPC account and social media platforms. This was by far one of the best decisions as a company we’ve made. …
Nivo work exceptionally hard for their clients; they are quick to make changes, adapt, test and learn and perfect their products whilst sticking to tight deadlines and managing demanding client needs. …
Next step
Book a free 30-minute call to talk through the work you want more of, what you spend on ads now and how our PPC services could help.
FAQs
Questions
What is PPC?
PPC stands for pay per click. Your ads appear on search engines such as Google and Bing, or on social platforms such as Facebook, Instagram and Reddit, and you pay each time someone clicks through to your website.
Which advertising platforms do you manage?
We manage Google Ads, Meta Ads (Facebook and Instagram), Microsoft Ads and Reddit Ads, and other advertising platforms depending on your business and where your customers spend their time.
How much do PPC services cost in the UK?
You pay two costs: your ad spend, which you pay directly to the ad platform, and our management time, which we charge separately, by the hour, like our other marketing services. There’s no minimum ad spend and no separate set-up fee, because initial set-up is included in the agreed hours. You get a clear quote after a free call.
Who owns the ad accounts?
You do. Your ad accounts are yours, and you keep full access to them and your data at all times; you simply give us access to run your campaigns. If you don’t have an account yet, we’ll set one up for you. If you stop working with us, you keep your accounts, data and campaign history and can carry on using them.
Can you take over our existing PPC account?
Yes. We can take over and manage your existing ad accounts, or set everything up from scratch if you’re new to advertising. With an existing account, we review how it’s set up, keep what’s working and fix what isn’t.
Are landing pages included?
Yes. Landing page work is included in your agreed hours rather than quoted separately, so each campaign can send people to a page built for it.
How quickly will PPC bring in enquiries?
Your ads can start showing as soon as Google approves them. The first few weeks are spent learning which keywords and ads bring the best enquiries, then we focus the budget on those.
How do you measure whether PPC is working?
We track the enquiries your ads bring in and what each one costs. We also watch click-through rate, cost per click, conversion rate and Quality Score, Google’s rating of how relevant your ads and landing pages are. You get a monthly report on these numbers, explained in plain English.
Should I invest in PPC or SEO?
PPC brings visibility as soon as your ads go live, and stops when you stop paying. SEO takes longer but keeps bringing in traffic. Many businesses use PPC for enquiries now while SEO builds.
Is PPC worth it if my SEO is already working?
Often, yes. PPC can put you at the top of results for competitive searches you don’t yet rank for organically, cover new services while their pages build rankings, and show quickly which messages bring in enquiries.
Is there a long contract?
No. Our marketing plans are monthly and flexible, with no long-term tie-ins, and you can cancel at any time.
