How We Design Websites for Results, Not Just Looks
Follow a streamlined, proven website design process for small businesses that saves time, reduces stress, and delivers serious results. Every. Single. Time.
Great Results Start with a Great Process
From the first chat to the final launch, we follow clear steps that make it easy for you to stay informed without getting overwhelmed. You’ll know what’s happening, when it’s happening, and how each part helps your business grow.
With the right plan in place, we free up more time for creativity — and that’s when the magic happens.
1. Book a Discovery Call & Complete the Questionnaire
Start by booking a free 20-minute call via Calendly. We’ll ask you to fill out a quick 5-minute questionnaire to help us understand your business and goals.
What you’ll do:
- Book a call and have a relaxed conversation with Colin
- Complete the pre-call questionnaire
2. Discovery Call & Strategic Planning
This is your no cost 20-minute call with our small business marketing consultant — a relaxed, focused conversation designed to uncover your goals, challenges, and opportunities. We’ll introduce our process, walk you through Basecamp, and explore how we can help you move forward.
You’ll also receive a personalised investment estimate using our Website Cost Calculator, and we’ll explain any additional planning stages that may be helpful based on your needs.
Includes:
- A focused 1-to-1 call our CEO
- Exploring your business goals and marketing challenges
- Introduction to how our process works and how Basecamp keeps things simple
- Walkthrough of your personalised investment using our cost calculator
- Suggested next steps, with clarity on timelines, involvement, and deliverables
This is when you will receive a clear plan and project outline, along with payment options
3. Kick Off Session
This is where things get real. In this focused 30-minute video call, we’ll align on your project’s goals, timelines, and deliverables — ensuring everyone is clear on what’s happening, when, and why. You’ll meet key team members and learn how we’ll communicate and collaborate over the next few weeks. It’s the moment we move from ideas to action.
We’ll walk through the full roadmap we’ve created for you, confirm any final details, and answer questions you may have before work begins. You’ll leave this session confident about how we’ll hit your goals, what to expect from us, and how to get the most out of your project.
Includes:
✓ Introduction to your project team and point of contact
✓ Agreement on timeline, tools, and milestones
✓ Walkthrough of Basecamp and communication flow
✓ Confirmation of expectations and deliverables
✓ A clear plan for the next 28 days of project execution
4. Website Design Process & Asset Creation
In this creative and strategic phase, we bring your brand to life. Our team gets to work on the visual identity, user journey, website wireframes, and page mockups. We also write or refine your website copy — ensuring it resonates with your audience and clearly communicates your message.
This phase sets the tone for the entire website. From compelling headlines and clear CTAs to on-brand visuals, everything is designed with your goals in mind. You’ll receive previews and get the chance to review before we move into build.
Includes:
✓ Creation of wireframes, page mockups, and brand visuals
✓ Copywriting or content review to align with your messaging
✓ Design decisions based on your goals and customer personas
✓ Delivery of finalised creative assets, ready for development
✓ A 30-minute design review call to walk you through everything
5. Website Development & Optimisation
Now it’s time to build. Our developers turn the designs into a live, responsive, high-performing website — one that’s fast, secure, mobile-friendly, and optimised for search engines from day one. Every click, scroll, and interaction is built to support real business growth.
We test thoroughly across devices and browsers to make sure everything works as expected. You’ll have the chance to review before we go live, with time for any final tweaks. The end result? A website you’ll be proud to share.
Includes:
✓ Development of your custom website with SEO best practices
✓ Mobile responsiveness and fast-loading performance
✓ Integration of tools and functionality (e.g. forms, CRM, tracking)
✓ Full testing and quality control pre-launch
✓ 30-minute pre-launch review call and handover
6. Launch & Start Marketing
With your new site live, we help you turn strategy into momentum. Whether you choose to run your plan in-house or work with us, this phase is all about traction. Using the EOS framework, we help you stay accountable to your 90-day marketing priorities — so your website doesn’t just sit pretty; it drives results.
We’ll support you with campaigns, content, tracking, and improvements. This step is about building traffic, generating leads, and turning visitors into long-term customers.
Includes:
✓ A 90-day action plan aligned with your goals
✓ Set-up or review of your tracking, campaigns, and tools
✓ Optional support with SEO, ads, email, and analytics
✓ Clear KPIs to measure marketing success
✓ Ongoing reviews to ensure your strategy delivers
How We Work Together
(Without Endless Emails or Confusion)
Everything in One Place, with Basecamp
To keep your project smooth, organised, and stress-free, we’ll use a simple online tool called Basecamp — trusted by small businesses around the world.
You don’t need to download anything or learn fancy software — just log in and you’ll see exactly what’s happening, when, and what (if anything) we need from you.
There’s also an app if you prefer it that way
Why Basecamp Makes Life Easier:
You’ll Love How Simple It Is
Even if you’ve never used a project tool before, Basecamp makes it feel easy. Most of our clients say it’s a breath of fresh air compared to traditional back-and-forth emails and long meetings.
Everything in One Place
All your messages, files, feedback, tasks, and timelines live in one clean, easy-to-use dashboard.
No Missed Deadlines
You’ll see key dates and what stage we’re at, without needing to chase us for updates.
Clear Communication
No messy email chains or WhatsApp messages. You can ask questions, give feedback, and chat with us — all in Basecamp.
Total Clarity
You’ll know what’s done, what’s next, and what we’re waiting on — with zero guesswork.
Ready for your free strategy session?
