A specialist piling, underpinning and foundations contractor already winning enquiries online. Search was getting more competitive, so we built their visibility region by region.
Piling & foundations
SEO, location pages, content
Midlands & southern England
●●● dartandco.co.uk
The scene
Dart & Co provide piling, underpinning and foundation solutions for residential and commercial projects across the Midlands and southern England.
Their reputation was built on technical expertise and reliability, and the website already brought in enquiries. But piling and foundations searches are highly competitive, especially regionally, and demand existed in places the site wasn't reaching.
The brief: grow organic visibility for core services, reach more locations, and keep enquiries coming in consistently.
Specialist groundworks
More high-intent enquiries
Services and locations
Challenge and approach
Before we started, four things were holding organic growth back.
What we foundHighly competitive piling and foundations keywords
No optimised location pages for regional searches
Little supporting content for informational searches
Search demand for services and regions not being captured
Built around the services and regions where Dart & Co get most of their enquiries.
The workKeyword research for high-value services and locations
Dedicated, optimised location landing pages
Supporting blog content for long-tail searches
On-page improvements: structure, internal links, calls to action
Ongoing monitoring and refinement
The results
Dart & Co now rank in positions 1 to 5 for multiple high-intent searches, and growth came from location- and service-specific searches with strong commercial intent.
piling contractors London, piling Bournemouth, piling Devon, piling contractors South Wales
Organic traffic in 12 months
Overall keyword visibility
Keywords ranking on page one of Google
We’ve worked with Colin and the team at Nivo for years and have consistently seen strong results. …
Dart & Co Foundations
Client testimonial
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