When someone asks ChatGPT for a solicitor in Bath or an electrician in Bristol, it often names a handful of businesses. You want yours to be one of them.
Nivo Digital is an AI SEO agency in the UK for service businesses. We’ll show you where you appear in AI answers now, then work on the reasons you don’t.
Nobody can promise you a place in an AI answer. We can make sure these tools have accurate, specific information about your business to work from.
Can you recommend an electrician in Bristol?
AI answer
Three electricians stand out:
Your business?
Specific, accurate facts to quote
Illustration: how AI tools shortlist local businesses
The short answer
AI SEO helps your business appear in answers from tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews. The work covers crawler access, clear answers on your key pages, your reputation on other websites, and tracking how often you’re mentioned. You may also hear it called generative engine optimisation (GEO) or answer engine optimisation (AEO).
How AI tools find and recommend a business
01 · Crawler access
Discover
AI crawlers and Google can reach and read your website.
02 · Clear answers · Your reputation
Interpret
They find clear, specific facts on your key pages and on other websites that mention you.
03 · Tracking mentions
Recommend
Your business can be named in the answer, and we track how often it is.
Why it matters
AI SEO matters because your customers can now get a shortlist without visiting your website. They ask for an accountant in Bath who works with limited company contractors, and the answer names a few firms and explains why each one fits. If you’re not named, you may never know that customer was looking.
AI tools repeat specifics: who you help, where you work, how your fees are set. “Quality accountancy services” gives them nothing to repeat. Our job is to get those specifics onto your website and the other sites that mention you.
~30%
of UK searches show an AI Overview, Ofcom reported in December 2025.
1.8bn
UK visits to ChatGPT in the first eight months of 2025, up from 368 million in the same period a year earlier.
So even a customer who never opens ChatGPT may read an AI summary before they reach your website. Source: Ofcom, Online Nation 2025.
Sound familiar?
A business can be left out when AI tools can’t reach its website or can’t find specific facts about it. You may recognise some of this:
You asked ChatGPT about your own service, and it named a competitor.
It describes your business wrongly: an old service, the wrong area, a branch you closed.
Your website explains your values well, but not your prices, your areas or who you work with.
A hosting or security setting is blocking AI crawlers, and nothing on your site tells you.
Agencies keep mentioning GEO and AEO, and you can’t tell what’s new from what you already pay for.
You don’t have the time to work out what needs fixing.
AI SEO and SEO
AI SEO is mostly good SEO, with some extra work on top. GEO and AEO are other names for the same goal. Google says its usual SEO best practices still apply to its generative AI features, and that they need no special schema markup. It also says you don’t need to create AI text files, such as llms.txt, to appear in them. So there’s no need to pay for one to get into Google’s AI answers.
Here’s the extra work AI SEO adds:
Google crawling and indexing your pages
Access for other AI crawlers, including OAI-SearchBot and PerplexityBot
Keyword research with search volumes
Mapping the full questions customers ask, which keyword tools can’t show
Rankings in Google
How often you’re named across repeated AI questions, and who is named instead
Links to your website
Mentions on the reviews, directories and articles AI tools already cite
Pages optimised for a keyword
Pages that state prices, areas and specialisms clearly enough to be quoted
If you already pay for SEO, we’ll tell you which of these you’re already getting.
What’s included
Our AI SEO services include a visibility baseline, crawler and indexing checks, question research, page improvements, reputation work and monthly reporting.
01
We run 20 to 25 of your customers’ real questions through ChatGPT, Gemini, Perplexity and Google AI Overviews, more than once. You’ll see where you’re named, who’s named instead, and which sources get cited.
Illustrative baseline · same questions, every tool
02
We check robots.txt, Cloudflare and hosting settings, and whether Google has indexed your key pages, so you know these tools can read your site.
03
Your enquiry emails, phone calls, reviews and Search Console data show what customers want to know. Those questions shape how we improve your pages and what we track each month.
04
We update your key pages to answer those questions, with details such as what affects your prices, where you work, typical timescales, accreditations and who you suit.
05
We keep your details up to date on Google and in your sector’s directories, so they match your website.
06
We’ll find the articles and guides AI tools cite for your customers’ questions, then contact the people who publish them and explain why your business belongs there.
07
Each month you’ll get a plain-English report on what changed and what we’re doing next.
How it works
The process has four stages: a baseline, technical fixes, improvements to your pages and listings, then monthly tracking.
We record where you appear now, who appears instead and any access problems.
We fix anything stopping Google and AI tools from reading your site, including Elementor SEO issues.
We add the details your customers ask about, and correct out-of-date information about you on other sites.
We run the same questions again and change the plan based on what comes back.
Do it yourself
Start by checking that AI tools can reach your website, then make your key pages more specific. Our two free guides show you how.
Free guide
How to get recommended by ChatGPT covers crawler checks, mapping your customers’ questions and tracking where you appear.
Read the guide →
Free guide
How to appear in Google AI Overviews covers what Google needs from your pages and what to do about your Business Profile and reviews.
Read the guide →One team
Many AI SEO fixes are changes to your website. That might mean updating a crawler rule in your hosting or restructuring a service page. An audit alone leaves you to find someone to make those changes. With Nivo Digital, you don’t have to. We’ve looked after WordPress websites since 2017, and we specialise in Elementor, hosting and maintenance. So the same in-house team that finds the problem fixes it for you.
An audit alone
Audit finds it
A crawler rule blocks AI tools
Then
You find someone to make the changes
With Nivo Digital
We find it
A crawler rule blocks AI tools
Same team fixes it
Rule updated in your hosting
Or
A service page restructured
Who we work with
We work with service businesses in any sector, across the UK and further afield. These are a few examples of the details customers ask about in different sectors.
Don’t see your industry? These are only examples, and we work with service businesses of every kind. Get in touch and we’ll tell you how AI SEO could work for your business.
Customers ask about
Whether you do the specific job, your area, NICEIC or NAPIT status, and recent reviews.
Customers ask about
Who you advise, your regulatory status and how charges work.
Customers ask about
Opening hours, menus and details such as dog-friendly seating.
Results
The results below come from SEO work, not AI answers. We’ve included them because Google says AI is built into how Search works, and its usual SEO best practices still apply, so the same work helps.
Property · SEO
+608%
organic traffic
Organic share of all traffic
Construction · SEO
+129%
organic traffic in 12 months
Before
After 12 months
Top 5 for priority regional searches
Accountancy · Local SEO
4,800+
Google Maps views since the new website launched
54%+ of Google Business Profile discoveries come from organic searches for accountants in Bristol
We’ve fixed an AI access problem on our sister company’s website, Booked Wild. An AI crawler policy in Cloudflare meant Claude couldn’t read the site, and nothing on the website showed it. We only found out when we asked Claude to crawl the site, and it said it couldn’t.
A simple update to the Cloudflare policy allowed Claude access to read the site, and adding a proper robots.txt file and sitemap meant it was easier for search engines and AI crawlers to find the site’s content.
The problem
Claude blocked by a Cloudflare AI crawler policy
The fix
Policy updated, robots.txt and sitemap added
The result
Claude can read the site
Reporting
We measure AI SEO by how often you’re named across a fixed set of questions, which sources get cited, and the visits and enquiries that follow. AI answers change from one run to the next, so one screenshot proves very little. That’s why your report combines several measures.
You’ll see
How often you’re named across a fixed set of questions
Which competitors are named instead
Which sources AI tools cite
Visits from sites such as chatgpt.com in Google Analytics
Your Search Console generative AI performance data
Enquiries that tick “ChatGPT or another AI tool” on your form
Nobody can reliably tell you
A fixed “position” in ChatGPT
Exact revenue from someone who saw your name and didn’t click
The full list of what people type into AI tools
Every enquiry that started in an AI answer
Be honest
If Google can’t index your site, or your service pages are thin, fix that first. AI SEO has very little to work with until then, and our SEO services are the better place to start.
Some customers won’t use AI tools to choose a business like yours yet. If we think that applies to you, we’ll say so on the first call.
The goal
Success means a customer asks a detailed question and your business is one of the names that comes back, with the right services and the right area. More enquiries mention finding you through AI. Each month you can see which questions you appear for and which to work on next.
If your website doesn’t give AI tools the facts, they’ll use what they find elsewhere, and that may be out of date.
Pricing
The cost depends on how many services and areas you cover, how much your site needs fixing, and how competitive your market is. You’ll get a clear scope and price before any work starts.
What affects the price
01
How many services and areas you cover
02
How much your site needs fixing
03
How competitive your market is
FAQs
An AI SEO agency helps your business appear in answers from tools such as ChatGPT, Gemini and Google AI Overviews. That means making your site accessible, improving your key pages, strengthening what other websites say about you, and tracking how often you’re named.
In everyday use, they describe the same goal. AI SEO is the term most people search for. GEO stands for generative engine optimisation, and AEO for answer engine optimisation.
No. AI answers vary from one run to the next, and nobody controls what these tools say. We can improve your chances and show you whether it’s working.
Access fixes can take effect once crawlers next visit your site. Page changes depend on when they’re recrawled, and building your reputation elsewhere takes months. We can give you a realistic timescale once your baseline is done.
No. Google says AI is built into how Search works, and its usual SEO best practices still apply to its AI features. We’d plan the two together with the rest of your digital marketing.
ChatGPT, Gemini, Perplexity and Google AI Overviews.
Usually not. Most of the work improves pages you already have. If your site needs a redesign, we’ll tell you.
No, but we only work with WordPress websites, and we specialise in Elementor.
Next step
You can find out on a free 30-minute call. We’ll talk through where you appear now and what to do first.
