Why is a great website essential for B&Bs? More than just a digital brochure, your website is a key driver of bookings, guest trust, and brand identity. A well-designed site can enhance your visibility, encourage direct reservations, and create a seamless experience that sets you apart from competitors.
As experts in web design, we’ve studied some of the most effective B&B websites to uncover what makes them work.
In this guide, we’ll explore the must-have elements of a high-performing B&B website, highlight inspiring examples, and show how professional web design can help you attract more guests and grow your business.
Are you in need of a new B&B website? Get in touch for our expert B&B website design services here and start driving more direct bookings today.
1. Old Hall Inn – High Peak, UK
Our Favourite Features:
- Clear navigation and site structure
- Performance
- Easy-to-use booking system
The Old Hall Inn is a charming, award-winning country inn and B&B nestled in the heart of the Peak District. Known for its warm hospitality, locally sourced food, and historic character, its website reflects the same level of quality, ensuring a seamless experience from first impression to booking.
We love the clean, straightforward navigation that makes exploring the site effortless. The minimal, well-structured design keeps things intuitive – ensuring visitors can find key information quickly without distractions.
On the technical side, the site performs exceptionally well. Our SEO optimiser tool gives it an A+ for performance, highlighting strong optimisation and fast loading speeds, both crucial for user experience and search rankings.
Google PageSpeed Insights also ranks it highly on both desktop and mobile – confirming a smooth, responsive experience across devices, essential for keeping visitors engaged.
The booking system is another highlight. It’s simple, transparent, and displays daily prices directly on the calendar, making reservations easy and encouraging more direct bookings.
2. The Belfry Whitby – Whitby, UK
Our Favourite Features:
- Clean, modern and stylish branding
- On-page SEO, Performance and Social
- High reviews (multiple platforms)
The Belfry Whitby is a stylish boutique B&B offering a welcoming stay in the heart of Whitby. Its website reflects this charm with a clean, modern, and stylish design that is both visually appealing and easy to navigate. The sleek layout ensures a seamless user experience and makes a strong first impression.
We also appreciate how well-optimised the site is. Our SEO optimiser tool rates it an A+ for On-Page SEO, Performance, and Social, showing that it’s built for both search engines and users. Google PageSpeed Insights gives it an impressive score of 99 on desktop, meaning it loads quickly and runs efficiently.
We really like how the website’s strong reputation is reflected in its customer feedback. It has extremely high reviews across multiple platforms, including Facebook, TripAdvisor, and Google, reinforcing its credibility and trustworthiness.
3. Ravilious Hotel – Eastbourne, UK
Our Favourite Features:
- Responsive on all devices
- Chatbot feature
- Video tour
The Ravilious Hotel is a stylish and contemporary B&B in Eastbourne, known for its elegant interiors and warm hospitality. Its website reflects this sophistication with a design that’s both visually appealing and highly functional.
We really like how this website is fully optimised for all devices, ensuring a smooth experience whether you’re browsing on mobile, tablet, or desktop. While not all websites prioritise this, it’s great to see a site that gets it right.
We also love the chatbot feature, which makes it easy for customers to get quick answers without any hassle. It’s a great addition to enhancing user engagement and providing instant support.
The video tour is another standout feature. It gives a complete insight into the B&B, showcasing both the interior and exterior, so potential guests can get a real feel for the place before booking.
We really like how the website also highlights its credibility with awards and accreditations from Hotels.com and Kayak.co.uk. This adds an extra layer of trust and reassurance for visitors considering a stay.
4. Grays Boutique B&B – Bath, UK
Our Favourite Features:
- Performance
- Minimalistic and elegant design
- Room information
The Grays Bath website perfectly captures the boutique luxury of this elegant B&B. With a refined, minimalist design, high-quality imagery, and subtle animations, it creates a sophisticated and inviting feel that reflects the guest experience.
From a technical standpoint, the site is outstanding. Our SEO optimiser tool ranks it an A+, highlighting its fast loading speeds and smooth functionality. A well-optimised site like this ensures a seamless experience for visitors.
One of the standout features is how clearly the room information is displayed. We really like how, right from the homepage, guests can easily compare room prices without having to go through the booking process, something many B&B websites overlook.
This attention to detail, combined with a sleek design and excellent usability, makes the Grays Bath website both visually impressive and highly functional, ensuring potential guests have everything they need at a glance.
5. Hillcrest Whitby – Whitby, UK
Our Favourite Features:
- Performance
- Warm and welcoming design/branding
- Animated gallery
The Hillcrest Whitby website perfectly embodies the charm and warmth of this welcoming B&B. With a cosy design, inviting colour palette, and thoughtfully crafted branding, it immediately sets the tone for a comfortable and friendly stay. From the logo to the colour palette, everything feels inviting, making visitors feel at home from the moment they land on the site.
The animated Polaroid gallery is a lovely touch. We really like how it adds to the charm of the website, giving it a personal and homely feel while showcasing the character of the property.
From a technical perspective, the site performs just as well as it looks. Our SEO optimiser tool rates it an A+ for performance, ensuring a smooth and responsive experience for visitors.
Overall, the combination of thoughtful branding, engaging features, and strong performance makes this a standout B&B website that truly captures the essence of a home away from home.
6. Diamond Lodge Boutique Guest House – Ambleside, UK
Our Favourite Features:
- Device optimised
- Clear CTAs
- Gift voucher
The Diamond Lodge Boutique Guest House website reflects the elegance and comfort of this charming Lake District retreat. With a sleek, modern design and full optimisation across all devices, it ensures a smooth experience whether browsing on mobile, tablet, or desktop – a crucial feature with most users now booking stays on smaller screens.
Booking a stay couldn’t be easier. As soon as you land on the site, the “Book Now” button is clearly visible in the header, making reservations quick and convenient. We also really like how another booking calendar appears as you scroll, offering multiple ways to secure a stay without any hassle.
One of the standout features for us is the gift voucher option. This is something we don’t often see on other B&B websites, and it’s a great addition for those looking to treat someone special to a stay.
Overall, the combination of mobile-friendly design, easy booking access, and unique features like gift vouchers makes this a really well-thought-out and user-friendly B&B website.
7. Ambleside Manor – Ambleside, UK
Our Favourite Features:
- Sophisticated branding
- Detailed and clear booking system
- Easy to use gallery of each room
We really like how the Ambleside Manor website strikes the perfect balance between aesthetics and functionality. Everything about the branding feels consistent, from the page structure to the font choices, creating a seamless and polished experience.
One thing that really stands out to us is the integrated booking system. Unlike many B&B websites that redirect users to an external booking platform, this site allows guests to book directly without leaving the page. It’s a small but impactful detail that makes the process feel more seamless and professional.
We also really like how the booking system is both detailed and easy to use. The calendar clearly displays prices, making it simple for guests to compare dates and secure their stay without any guesswork.
To top it all off, the high-end images of each room give a real sense of the quality and atmosphere guests can expect. The attention to detail throughout the site makes it a truly standout B&B website.
8. The Bath House B&B – Bath, UK
Our Favourite Features:
- High performance on Google PageSpeed Insights
- Well optimised
- Minimal scrolling
The Bath House Boutique B&B in Bath offers a luxurious yet relaxed stay, blending elegant accommodation with modern comforts. Its website reflects this perfectly, providing a streamlined and seamless browsing experience across all devices and screen sizes. The design is clean and efficient, making it easy to navigate without any clutter.
From a performance perspective, the site is outstanding. Google PageSpeed Insights scores it an impressive 90 on mobile and 99 on desktop, meaning fast loading times and a seamless user experience across all devices.
One of the biggest standout features is how well the content is structured. We really like how everything is kept to a minimum, so you hardly ever have to scroll, no matter what page you’re on. This makes finding key information quick and effortless.
Overall, the combination of speed, simplicity, and a user-friendly layout makes this a top-tier B&B website.
9. Stow House – Leyburn, UK
Our Favourite Features:
- Well optimised
- Beautiful imagery
- CTA placement
The Stow House is a stylish and characterful B&B in the heart of the Yorkshire Dales, offering a unique blend of luxury and charm. Its website reflects this personality perfectly, delivering a seamless experience across all devices, with a particular focus on mobile usability – ensuring guests can browse and book effortlessly on the go.
The imagery is absolutely breathtaking. We really like how it not only showcases the B&B itself but also highlights the stunning surrounding landscape, giving visitors a real sense of the location’s beauty.
Booking is made effortless with both a “Book Now” button in the sticky scrolling header and a calendar feature placed above and below the fold. This means guests can check availability and secure their stay without having to search for the booking options.
From a performance perspective, the site is well-optimised, with a Google PageSpeed Insights score of 96 on desktop. Fast, visually stunning, and easy to navigate, this website really stands out.
10. Crow How Country Guest House – Ambleside, UK
Our Favourite Features:
- On-page SEO
- Awards and accreditation
- Great user experience/journey
The Crow How Country House is a charming and tranquil B&B nestled in the heart of the Lake District, offering a peaceful retreat surrounded by stunning scenery. Its website reflects this perfectly, combining great design with practical features that enhance both usability and engagement.
From the street view of the B&B to the eye-catching imagery and promotional video, everything works together to give visitors a real feel for the property before they even arrive.
From an SEO perspective, the site is performing at a top level. Our SEO optimiser tool rates it an A+ for on-page SEO, meaning it’s well-structured, easy to navigate, and optimised for search engines, helping it reach more potential guests.
We also really like how the website highlights its strong reputation. With numerous great reviews, accreditations, and awards from platforms like TripAdvisor, Booking.com, HotelsCombined, and the World Travel & Tourism Council, it reassures visitors that they’re booking a trusted and well-regarded stay.
Another nice touch is the embedded Facebook feed, keeping the site fresh with updates and giving potential guests a glimpse into the latest news and guest experiences. Thoughtful details like these make the website both informative and inviting.
Need a rebuild or refresh of your B&B website?
At Nivo, we specialise in B&B website design that will elevate your business to the next level. Get in touch with us today to discover more.
