A home care provider whose old Squarespace site was outdated, overloaded with repetitive content and holding back search. The brief: serve people who need care as well as carers looking for their next role.
Home care
UX prototyping, design, build
WordPress & Elementor
●●● abneyandbaker.com
Moving on from our original self-built website to something more professional was long overdue. … The Nivo team did a superb job. Our new site looks way better and is far clearer …
Ian Willis
Abney & Baker · Google review
How we built it
Every step of a visitor's journey was planned and tested before any design or build.
Written from buyer personas, such as a relative looking for care for an elderly parent-in-law.
High-fidelity UX wireframes to navigate the new experience before design.
With Abney & Baker's brand agency: friendly, accessible and vibrant.
WordPress and Elementor, with a job listings system that feeds Google Jobs.
Two audiences
Families and carers need different things, so each has a clear route.
Relatives and individuals exploring support at home.
What they getClear service information
Real client stories
An easy, visible way to make contact
Carers looking for their next career step.
What they getJob vacancies the team adds from WordPress
Job schema, so roles appear in Google Jobs
A straightforward route to apply
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