A custom WordPress and Elementor website for service businesses that win work from local search. A page for each service and each town you cover, with quote forms and click-to-call tracked in Google Analytics.
A fixed price is confirmed in writing after your free discovery call.
At a glance
All 28 standard inclusions, plus a custom design, service and area pages, keyword mapping and tracked enquiries.
£3,500 + VAT
Up to 15, including up to 6 area pages
Homepage + 3, including service and area templates
Agreed in writing before work starts
Service businesses that win work from local search
Who it's for
This package is for service businesses that win work from local search, such as trades, clinics and home services, and want more enquiries from Google in the towns they cover. See trades website design.
Customers find you by searching for a service near them.
You cover several towns, but your site doesn't show it.
You want more enquiries from Google, not just a nicer site.
You want to know which pages bring in calls and quotes.
Small business gives you one page per main service. Lead generation adds area pages, keyword mapping so each page targets one service or one town, and quote forms and click-to-call tracked as conversions. Ongoing SEO is separate: see SEO services. Compare all packages.
Homepage
Service 1
Service 2
Service 3
Area 1
Area 2
Area 3
Area 4
Area 5
Area 6
What's included
Every Nivo website comes with the same 28 inclusions across six stages. The items in apricot are what this package adds.
Market research
Website page mapping
SEO set-up
SEO audit and recommendations
Marketing planning session
+ Keyword mapping for every service and area page
Brand audit
Typography selection
Favicon
Homepage design mockup
UX optimisations
Design feedback session
+ Custom design
+ Homepage + 3 mockups, including service and area templates
Copy drafted with AI and edited by us, or your copy added
Terms and conditions
Homepage, contact, 404, privacy and terms pages
Contact form and Google Maps
GDPR cookie consent
Accessibility to WCAG 2.1 Level AA
Development feedback session
+ Up to 15 pages, including up to 6 area pages
+ Quote form and click-to-call
+ Review and recent-work sections
+ Blog section
Page speed optimisation
89-point QA testing
Search engine indexing
Redirects, if needed
Google Analytics set-up
Hosting deployment
+ Form and phone-click conversion tracking
Three months' web hosting
Three months' maintenance
A 60-minute training session
A 30-day performance report
Price and inclusions
One starting price for the package, with five things that move it up or down. You see exactly what's in and what isn't before you commit.
From £3,500 + VAT
Your fixed price is confirmed in writing after the free discovery call, before any work begins.
Three ways to payUnless added to your quote.
Logo and new brand identity creation
Professional copywriting and illustration
Photography and video
Paid ads and ongoing SEO campaigns
Third-party licences and subscriptions, such as premium plugins, payment fees and domain renewals
Integrations with CRMs, booking systems, stock or accounting software
Multilingual sites
Content migration beyond the pages in scope
Changes after sign-off, outside the agreed scope
Guaranteed rankings, traffic or sales
Priced in your quote.
Brand development or a new brand
Extra pages and mockups
Professional copywriter and illustrator
Advanced SEO
Blog section
Advanced forms
Booking or scheduling
Newsletter sign-up
Live chat
Multiple languages
Custom animations
How it works
You'll get a clear, structured timeline with a written proposal before anything starts. Every package follows the same four stages.
A free 30-minute video call about your business, goals and challenges.
A clear plan for your website, with costs, timelines and the strategy behind them.
Wireframes, mockups and copy, then a fast, secure, mobile-friendly build in Elementor.
QA testing, launch, a training session and three months' hosting and maintenance.
How we build it
We've modernised how we build websites, so more of your budget goes on design, content and the details that win enquiries.
Your page plan, design and copy direction are agreed with you first. Design decisions are always made by our team.
We draft copy with AI and build your pages from our own tested Elementor design system with AI-assisted tools. It takes the repetitive work out of the build, not the care.
Every page is checked against our 89-point QA, WCAG 2.1 AA accessibility and page speed before it goes live.
More of your budget on what matters
Less time on repetitive build work means more on design, content and testing.
SEO and GEO foundations
Clear page structure, headings and structured data that search engines and AI assistants can read.
Clear pricing
A starting price, every inclusion listed, and a fixed price in writing before work starts.
Room to grow
Add pages, features or a shop later, without starting again.
Yours to run
You own your WordPress site, and your team can update it.
Support after launch
Three months' hosting and maintenance included, then care plans from £15 a month.
Proof
Results from our local search and website work, as published in each case study.
Organic traffic in 12 months
Dart & Co FoundationsFor priority location searches
Dart & Co FoundationsGoogle Maps views since launch
Steele Financial●●● dartandco.co.uk
Dart & Co Foundations
A piling and foundations contractor covering the Midlands and southern England. Keyword research for services and locations, dedicated location landing pages and supporting content, now ranking in the top 5 for priority location searches.
●●● premierwindows.com.au
Premier Windows
A redesign with clear product pathways, and calls to action that lead homeowners to book appointments, request quotes and visit the showroom.
Nivo delivered exactly what we needed: a website that clearly explains our products, supports our customers and reflects the quality of our work. The new site feels modern, informative and easy to navigate, and we’ve already seen stronger engagement from homeowners researching double glazing.
Premier Windows · client testimonial
●●● steelefinancial.co.uk
Steele Financial
A Bristol accountancy firm, found locally: 4,800+ Google Maps views since the new website launched.
Read the case study →●●● ecotechglazing.co.uk
EcoTech Glazing
Double glazing, windows, doors and conservatories across Exeter and Devon.
Visit the website ↗Which one?
Both include a custom design, up to 15 pages, keyword mapping and enquiry tracking. The difference is the job the website does.
Choose it if Customers find you by searching for a service in their town.
Built around Your services and the towns you cover
A page for each service, plus up to 6 area pages
Keyword mapping for every service and area page
A quote form and click-to-call, tracked as conversions
Review and recent-work sections
Choose it if Clients choose you on trust, expertise and credentials.
Built around Your people, credentials and insight
A team page and profile template
An insights hub with category templates
Regulator and registration details where clients look
An enquiry form with consent wording
Compare packages
Five packages, each built around the job the website has to do. Lead generation is for businesses whose work comes from local search.
Lead generation website
Service businesses that win work from local search
FAQs
Questions
Who is the Lead generation website package for?
Service businesses that win work from local search, such as trades, clinics and home services, and want more enquiries from Google in the towns they cover.
What's included?
All 28 of our standard inclusions, plus a custom design, mockups of your homepage and three templates including service and area pages, up to 15 pages with up to 6 area pages, keyword mapping for every service and area page, a quote form and click-to-call, review and recent-work sections, a blog section, and conversion tracking for forms and phone clicks.
How much does it cost?
From £3,500 + VAT. Your price depends on your branding, the number of pages and mockups, the level of SEO, who writes the copy and any extra features. We confirm a fixed price in writing after the free discovery call, before any work begins.
How many area pages are included?
Up to six, within the fifteen pages. Each one targets a single town or area you cover, so it isn't competing with your other pages.
Will I know where my enquiries come from?
Yes. Quote form submissions and phone clicks are tracked as conversions in Google Analytics, so you can see which pages bring in work.
Is ongoing SEO included?
No. The package includes SEO set-up, an SEO audit and keyword mapping for every page. Ongoing SEO campaigns are separate: see our SEO services.
Can I pay monthly?
Yes. You can pay in one payment, in two payments, or monthly.
What happens after the first three months?
You can move onto one of our website care plans for ongoing hosting, maintenance and support: £15, £55 or £280 a month, plus VAT.
Talk to the team
Book a free 30-minute video call about your services, the areas you cover and the enquiries you want. We'll confirm your scope and a fixed price in writing.
