When a client first speaks to me about SEO, I usually hear either “It’s a waste of time” or “I want to rank no1 for this keyword”. In my opinion, both of these statements are wrong and here’s why.
Is SEO a Waste of Time in 2018?
No matter which channels a website is promoted through, whether social, PPC or direct (email etc), the customer journey in most industries is the same. They search, they see a paid advert (social, remarketing etc), they visit the website, they leave to check out other adverts/businesses, they shortlist. They then carry out the second stage research to find out more about the company (usually on search engines) by looking for reviews and indicators of trust like year established and brand visibility etc. If a business doesn’t have a decent organic presence they would lose the customer at this stage.
Are Keywords Still Important for SEO?
If you are considering the benefits of free traffic that search engines provide and will continue to provide for a long time (because they have to) then you need to understand that while keywords are important, they are not the main focus anymore as SEO doesn’t work like this. Satisfying your customer needs is, however, this in marketing terms has never changed. How do you get more traffic to your website from search engines? You provide a better service than your competitors. Offer something different, become the industry expert and showcase this through effective SEO.
Is an SEO Freelancer Best For You?
By hiring an SEO Freelancer you will get the support you need when you need it most. They will mould around you and fill in the skills gaps and provide you with the direction you need in order to get more traffic to your website from search engines.
One of the issues I have with non-niche agencies is that they lack knowledge about their clients’ industries. You will have the same content writer working on blockchain one minute and self-storage facilities the next. How and where is the expert knowledge coming from? It makes no sense. With an SEO Freelancer, rather than dealing with the salesperson, account manager, company owner and possibly the person who actually does the work, you will be dealing with one person and be paying for that person to support you (instead of going through everyone else in the agency chain).
SEO Stages for Success
There are 4 stages in the process of effective SEO. Firstly research and strategy, secondly creation (articles, video, blogs, social, infographics etc), thirdly amplification and PR and finally data review and interpretation. This being a cyclical process the knowledge and learning are then fed back into the first strategy stage and the business continually grows.
I have built (and am still growing) a solid network of writers, designers and link building/PR experts in a variety of industries who I work closely with for content creation and promotion.
I have in-depth hands-on experience in every stage of the SEO process and in a variety of industries. By providing the technical SEO, research, strategy, and analysis that’s most valuable to my clients, I can work with them to develop and promote content or utilise my network of professional connections.
Free 30 Minute No Obligation SEO
If you are looking for an SEO Freelancer in Bristol or anywhere in the UK or abroad then send me a message, give me a call I love to help business owners make more money from their websites using SEO. I feel it as equally important to get to know you and your business, so get in touch for your free 30-minute meeting and let’s talk SEO for your business.