When a client first speaks to us about SEO, we usually hear either “It’s a waste of time” or “I want to rank number one for this keyword”. We think both of these statements are wrong and here’s why:
Is SEO a Waste of Time in 2019?
No matter which channels a website is promoted through, whether social, PPC or direct (email etc), the customer journey in most industries is the same. They search, they see a paid advert (social, remarketing etc), they visit the website, they leave to check out other adverts/businesses, they shortlist. They then carry out the second-stage research to find out more about the company (usually on search engines) by looking for reviews and indicators of trust, like year established and brand visibility etc. If a business doesn’t have a decent organic presence, they would lose the customer at this stage – that’s why so many businesses choose to hire an SEO agency or company to support them.
Are Keywords Still Important for SEO?
If you are considering the benefits of free traffic that search engines provide and will continue to provide for a long time (because they have to) then you need to understand that while keywords are important, they are not the main focus anymore, as search engines get increasingly good at understanding the intent of the user, rather than the specific terms they user.
Satisfying your customer needs is the area you need to focus on. This, in marketing terms, has never changed. How do you get more traffic to your website from search engines? You provide a better service than your competitors. Offer something different, become the industry expert and showcase this through effective SEO.
Is an SEO Agency Best For You
Keeping up with the changing requirements of SEO can be a daunting task, especially when best practice doesn’t just change from one minute to the next, it flips completely on its head.
An SEO agency keeps up to date on all of these changes – it’s our job to know what search engines are looking for (as much as anyone can!) and keep your business benefiting from that knowledge.
Another advantage of an SEO agency is the tools we use – some of them aren’t cheap, and most businesses don’t have the budget for 5 or 6 different SEO tools to help you leverage data to get the best results. Choosing an agency gives you access to tools, skills, experience and knowledge that you just can replicate in house.
SEO Stages for Success
There are 4 stages in the process of effective SEO.
- Research and strategy
- Content creation (articles, video, blogs, social, infographics etc)
- Amplification and PR
- Data review and interpretation.
As a cyclical process, the knowledge and learning from the final stage are then fed back into the first strategy stage and the business continually grows.
We have built (and are still growing) a solid network of writers, designers and link building/PR experts in a variety of industries who we work closely with for content creation and promotion.
We have in-depth hands-on experience in every stage of the SEO process and in a variety of industries. By providing the technical SEO, research, strategy, and analysis that’s most valuable to our clients, we can work with them to develop and promote content or utilise our network of professional connections.
Free 30 Minute No Obligation SEO
If you are looking for an SEO agency in Bristol or anywhere in the UK, send us a message or give us a call. We love to help business owners make more money from your website using SEO. We feel it is equally important to get to know you and your business, so get in touch for your free 30-minute meeting and let’s talk SEO for your business.