Today, creating unique content is vital, especially content that will gain you valuable backlinks. That’s why the Skyscraper method is such a valuable approach. You need to understand your competitors’ content that is successful in attracting backlinks and then create better versions that relate to your audience and potential customers. This method helps you match and overtake your competitors, setting a higher standard for your content, attracting more attention, and gaining links.
This article will guide you in understanding and implementing the Skyscraper method to create superior content and to gain more valuable backlinks.
The Skyscraper Method Explained
It is called the skyscraper method as people look up to and appreciate the tallest building and the best content gains the most views. To create the tallest/best skyscraper/content, you need to use what already exists and maximise it to make the content even better. This method involves taking apart successful competitor content that has earned backlinks and views, understanding its strengths and weaknesses, and then building better, more extensive versions.
It’s an effective way to stand out in the busy online space by offering the best content. By setting new standards, content should successfully earn valuable backlinks in the process.
Using the Skyscraper Method
1. Identify Top-performing Content in Your Niche
Firstly you need to research your competitors’ content that’s the most successful in terms of gaining backlinks and views. Understand the topics, strengths and weaknesses to see what resonates with audiences and potential customers, to identify how you can create content that builds on this.
Tools like SEMrush and Ahrefs can aid with finding the content that has the most amount of backlinks. Many of these platforms offer free trials to help with analysis. You can also find your competitors’ content on their website without using any tools and understanding the type of content they produce. Nivo Digital can help you analyse your competitor’s list using pro tools to find which resource is gaining the most links. If this is something you are interested in, please get in touch today.
2. Create Better Content
The second step of the skyscraper method, once you have the insights from your competitors’ successful content, is you need to start to create content that outperforms them. We do not suggest replicating the content, but more innovating and enhancing their content to better suit your audience. Create more in-depth, longer content, newly updated information, higher-quality visuals, or a different angle to differentiate your content apart. The idea is to make it the go-to resource in your field. This could be through comprehensive how to guides, trending topics, or interactive features, which should offer unmatched value.
3. Outreach and Promotion
The last stage of the skyscraper method, after your exceptional content is live, is to begin the outreach efforts. Connect with influencers, industry experts, and other websites that have linked to related content before hand. Offer your supreme content as a valuable resource and ask them for opportunities to link to your content.
You can usually find similar content by searching the original title in your tool’s backlink section or Nivo Digital can use their pro tools to find the right people.
Skyscraper Method Frequently Asked Questions
Q: What makes the Skyscraper Method different from simply creating good content?
A: The Skyscraper Method focuses on analysing existing top-performing content, understanding its strengths, and then crafting something even better. It’s about identifying what resonates with audiences, enhancing it, and setting a new benchmark for excellence in your industry.
Q: How do I find content to “skyscrape” in my niche?
A: Tools like Ahrefs, SEMrush, or Moz help identify content in your niche that’s gaining significant backlinks. Look for topics or formats that are performing well and attracting attention in your industry. Alternatively, you can navigate through competitors’ websites and make a list of content you want to analyse. Contact Nivo Digital to help analyse your competitors using these tools if you do not have access to them.
Q: Is the Skyscraper Method only about creating longer content?
A: No, it’s not just about length. While creating comprehensive and in-depth content is common, the focus is on offering more value, whether through depth, updated information, better visuals, or a unique angle.
Q: What if my upgraded content doesn’t immediately attract backlinks?
A: Patience is key. Sometimes, it takes time for your upgraded content to gain visibility. Continue with proactive outreach, engaging with influencers and websites that could benefit from your upgraded material.
Q: Can any business or niche benefit from the Skyscraper Method?
A: Yes, absolutely! Whether you’re in finance, fashion, technology, or any other industry, the Skyscraper Method can be applied to anyone to create standout content that resonates with your audience and earns valuable backlinks.
Please contact Nivo Digital if you have any questions regarding the skyscraper method and we would be happy to help.