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Score: Low - Your Branding Needs Some Work
Branding is the cornerstone of connection between you and your audience. With a winning story and professional, consistent visuals, you will unlock the power of branding.
Based on your answers, there is a need to improve your branding game. Through weak messaging and inconsistent visuals, your business is missing out on a world of opportunity that comes with quality, trustworthy branding.
We’ve put together the following brand toolkit checklist to help point you in the right direction and write your next chapter:
Score: Medium - Nice Job! But There’s Some Room for Improvement
Based on your answers, you’re a good deal of the way to brand nirvana! You have most of the pieces of the puzzle in place to excel in your branding and messaging, and we’re here to help you put those last pieces in place.
We’ve put together the following brand toolkit checklist for you to score yourself against and fill in any of the missing gaps when it comes to writing your next chapter:
Score: High - Congratulations! You’ve got all the bases covered and know how to tell your story effectively
With all of the major bases covered in branding, you are well positioned to create genuine connections with your audience and staff alike.
Like any great athlete or sportsperson, reaching the top of your game requires conscious effort to stay there! There are always ways to improve your brand offering to ensure you are innovating and staying fresh in what is a crowded marketplace.
We’ve put together the following brand boost toolkit that will give you some ideas on how to turn up the volume on the great work you’re already doing:
Score: Low - Your Website Needs Some Work
Your website is the central hub of all digital marketing activity for your business, and is in many cases, the first interaction your audience will have with your brand. With this in mind, it’s crucial to get it right and not only make the best first impression, but massively contribute to your bottom line by taking users on a journey that eventually leads to an engagement with your business.
Your website should be a well oiled machine that effortlessly guides users through desirable journeys, all the while finding value they are looking for. Based on your answers, there is some work to be done.
Anyone can throw up a website. Even a website that looks nicely designed that may pass the initial sight test. However, as soon as your audience starts using the website, this is where it can all fall apart. User journeys become fractured and frustrating, load times are slow, and that’s even if they find the website in the first place in search after no SEO work has been undertaken.
Here are our top tips for a strong web presence that is geared towards success for your business:
Your website is the central hub of all digital marketing activity for your business, and it is in many cases, the first interaction your audience will have with your brand. With this in mind, it’s crucial to get it right and not only make the best first impression, but massively contribute to your bottom line by taking users on a journey that eventually leads to an engagement with your business.
Your website should be a well oiled machine that effortlessly guides users through desirable journeys, all the while finding value they are looking for. Based on your answers, you are most of the way there and we can help you fill in the missing pieces.
We’ve put together the following checklist for you to check your website against and fill in any missing gaps:
Score: High - Congratulations! You have a great website and it’s working wonders for your business
Based on your answers, you’re hitting a home run with your website and things are ticking over nicely on the web front for your business. With all of this good stuff already in place, we would recommend turning attention to maintenance & continual optimisation.
There are always improvements to be made with your website, no matter how good it is! These improvements are based on a variety of factors such as changing user behaviours, design trends, search algorithms and more. The web world is a fast changing one, and what is effective and working well one day may not be 6 months to a year down the line.
Based on our experience designing, building and managing websites down the years, we have been able to compile a list of aspects to keep on top of so you can stay at the peak of your game.
Score: Low - It’s Time to Step Into Business for Good
In recent times, there has been a surge in unrest with doing business the way it’s always been done. Maximising profits at the expense of people and the planet has been the way for far too long.
With the rise in ethical business initiatives such as B Corp certification, businesses and their customers/clients have now woken up to the need for business to be a force for good. The need for something more from business affects staff too. With more of the workforce made up of cause driven Millennials and Gen Z than ever before, it’s important for you as a business to demonstrate that you are having a positive impact on people and the planet.
Based on your answers, this side of the business world is an undiscovered country. We’re happy to be able to help steer your business in the right direction with the following actionable tips:
Based on your results, you are already on the journey of being a purpose-led business and that’s an exciting journey to be on!
Based on your answers, you are on the right path, which is great! Today, we’re here to help fill in some gaps you may not have covered yet with the following actionable tips:
Score: High - Congratulations! You know the power of business as a force for good, and you are living the dream
Based on your answers, you are doing a great job at being purpose-led in your business, and putting people and the planet first in your activities. We love to hear it and you are a shining example in the business community of what it is to be a force for good!
Of course there are many more aspects to being a purpose-led business than the few questions we have asked in our Road Map Questionnaire. We designed the questions to scratch the surface and highlight some of the main areas of improvement for businesses who are new to the concept of business as a force for good.
Part of being on this journey is partnering with the right people and ensuring that your supply chain is in the best shape possible. In our case, low-carbon websites and digital marketing are our superpower and where we can partner with you to unleash your next.
We are the pioneers of next. What next looks like for your business is up to you, and we have created the Nivo Road Map to help you get there. Here are the 4 pillars points of Brand, Web, Legacy and Grow that make up the Nivo Road Map:
Score: Low - Your Digital Marketing Needs Some Work
Great websites have two fundamental strengths. The first is in the user experience and design, and the second is in how the website is promoted and marketed. In our experience, we’ve seen businesses get the former right a lot more often than the latter.
When you launch a website, it should not be let off to sea to float away, hoping it reaches the right destination. It needs a captain, steering and powering it, making sure it gets to the promised land!
Your business is awesome. You know that. We know that. But we need the world to know too! Through the right ongoing digital marketing activities, we can make sure that you are seen and are getting the traction you need to elevate into next!
We’ve created a checklist of things that you can be putting in place in your digital marketing to make sure that your business gets the best attention:
Great websites have two fundamental strengths. The first is in the user experience and design, and the second is in how this website is promoted and marketed. In our experience, we’ve seen businesses get the former right a lot more often than the latter.
Based on your results, it looks like you’re switched on to the sorts of things you need to be doing to promote your business and give your website the best chance in search. We’re here to help you fill in the missing gaps so you can kick on in your growth journey.
Score: High - Congratulations! You’ve covered all of the bases in our questionnaire and you’re in a great position to grow your business
Based on your answers, you have a great handle on the fundamentals of digital growth for your business. Digital marketing is an ever growing and changing beast, and even the professionals are having to keep up with the best practices for right now!
With Google forever improving their algorithms and website ranking factors, users are getting better and better experiences in search. User privacy has become important too in recent years, leading to the phasing out of third party cookies in 2024. With all of these changes, marketers need to stay on top of implementing all of the right things in their marketing to stay ahead.
To keep you one step ahead, here is a list of our top 5 growth insights for 2024:
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