BRAND WORKSHOP

Develop unique and powerful brand
messaging for your business

Communicating with your customers is easy, right?

If you’ve ever tried to develop messaging that speaks directly to the customers you are trying to reach, you’ll know that it isn’t as easy as it seems.

If you don’t know how to speak to who you are trying to sell your products or services to you might end up wasting time and money. There are many different ways businesses communicate every day. Whether it’s through your website, sales phone calls, emails, adverts, new work pitches and more, you’re constantly broadcasting who you are and what you’re all about.

It’s vitally important to distil powerful messaging that promotes your brand in the best way possible. Get your messaging on-point. If you don’t, you could risk losing out to your competitors or even create a bad brand image. If you’re not a messaging expert this workshop is for you!

What is a Brand Discovery Workshop?

A half day session lead by a messaging expert. Either in person or online via video. During the session we look at:
  • Discovering your true brand voice
  • Pull out value adding messages
  • Establish your USPs
  • Uncover your customers pain points and challenges
  • Much more

Who is your target audience?

Our workshop allows you to get inside the head of your target audiences. Who are they? Is there more than one group you’re targeting?

What are your customer’s pain points? What do they care about? Why should they choose you over a competitor?

This information allows you (or us) to create bespoke messaging for each group.

Who is this
workshop for?

Our Messaging Workshop is for ANY type of business at ANY stage in their business journey. It’s also for anyone in a business who wants to evolve brand messaging.

Whether you are a business owner, a manager or an in-house marketing executive, defining powerful and effective messaging should be your priority.

This is an exercise that can be just as important for a start-up defining their position in the market and an established brand trying to innovate and grow.

Benefits of a Brand Messaging Workshop

If you want to define who you are, what you do and who you do it for, we can help. A Nivo Digital Messaging Workshop will equip you with the best marketing language and messaging to reach out with. Here are some other benefits of our messaging workshops:

Develop Your Identity

Work out what your business represents, what it values and how it communicates.

Discover Your Voice

Discover the consistent tone of your brand and what you represent!

Define Your Messaging

Learn how to talk about the value your company provides and how it communicates with your target audience.

Identify Customer Pains

What are the problems your customers are facing? How can your products and services help?

Refocused Marketing

Times are changing fast, and what your target audience is looking for in a service or product changes too! This is why you need to refocus how you market to you target audience.

Understand Your USPs

Understanding your unique selling position in crucial to creating quality leads and generating conversions.

Get In Touch

We’d love to talk to you. Simply fill in the contact box below and tell us what you’re looking for. We’ll get back to you!

Feedback Is Our Fuel

Feedback is everything to us here at Nivo.  We would love to hear about your experience with our brand workshop.

We’ve worked hard to create a workshop that benefits and educates you on how to make your business thrive! 

We’re always very grateful when clients leave us great feedback based on the positive impact a Nivo has on their business. 

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Messaging Workshop FAQ's

What happens in a messaging workshop?

A messaging workshop is made up of two parts. The first deals with developing the right language and tone for your brand. The second part deals with personas and developing tailored messaging for Persona.  

Can you deliver this workshop via video call?

Yes, although a messaging workshop is a best suited to a meeting room, we can deliver this workshop via a video conference call. Please let us know before hand if you would prefer to attend a workshop via video. 

Who should attend a marketing message workshop?

Ideally, two people from a business should attend a workshop. This helps us to get a broader understanding of your business. Typically we would encourage a head of marketing role and any other person in the business who helps with marketing. 

How long does a messaging workshop last for?

A messaging workshop lasts for approximately 3.5 hours. We would normally deliver a workshop over the duration of a morning or an afternoon session. 

What will we take away from the messaging workshop?

From the workshop we'll collate all of the marketing messages and persona profiles into a central document. We will then share this with you. The document will make recommendations on how and where to use the marketing messages and persona insight. 

Can we run our own messaging workshop?

It may seem easy to create marketing messages for your customers. However, marketing specialists have knowledge and experience in doing this for their clients. That's why we recommend that you use Nivo Digital to help you with this process.