Social media marketing is often passed off as easy, but it takes time and skill to personally connect with your existing audience while simultaneously growing it.
IS SOCIAL MEDIA STILL RELEVANT IN 2018?
For most, the three most valuable social media marketing platforms are Facebook, Twitter and Instagram. Your business may utilise all of these platforms or choose to focus on just one. Social media gives companies the opportunity to learn about your customers, which in turn allows you to better target your audience and understand their needs. Learning about your customers is one of the most valuable things you can do as a company, as it can lead to improved customer service through interaction.
Another reason it’s important for your business to have a social media presence is that it means you’re more discoverable. Every big organisation has some kind of social media presence; it makes them more easily available, builds brand loyalty and creates a sense of trust between a company and their audience.
IS A SOCIAL MEDIA FREELANCER BEST FOR YOU?
By hiring a social media freelancer you will get the support you need when you need it most. They will mould around you and fill in the skills gaps and provide you with the direction you need in order to develop and maintain your presence on social media.
One of the issues I have with non-niche agencies is that they lack knowledge about their clients’ industries. You will have the same content writer working on blockchain one minute and self-storage facilities the next. How and where is the expert knowledge coming from? It makes no sense. With a social media freelancer, rather than dealing with the salesperson, account manager, company owner and possibly the person who actually does the work, you will be dealing with one person and be paying for that person to support you (instead of going through everyone else in the agency chain).
SOCIAL MEDIA STAGES FOR SUCCESS
There are 3 stages for social media success. Firstly, you need to create quality content. It’s no use trying to build a social media following without having anything interesting to say. There’s enough rubbish on the internet already. In order to gain followers (and keep them!) you’ll need to create content that people care about – this could be anything from a funny tweet, to an inspiring image to an informative blog post that you can link out to.
Secondly, you need to be active and responsive or your following will dwindle. Social media is one of the best ways to connect and interact with your customers. If you ignore them, you will lose them.
Finally, it’s important that you measure metrics. Social media isn’t always the easiest way to see a return on investment, but by measuring shares, click-through rates and conversion, you’ll be able to see what your audience respond well, and not so well to.
FREE 30 MINUTE NO OBLIGATION REVIEW
If you are looking for a Social Media Freelancer in Bristol or anywhere in the UK or abroad then send me a message or give me a call. I love to help business owners grow their online presence and make more money. I feel it as equally important to get to know you and your business, so get in touch for your free 30-minute meeting and let’s talk social media for your business.