The first step to top notch SEO marketing services is understanding your market. Do you know who your customers are? What about your competitors? We review and research who they are, where they are, and what they’re doing so that we can focus on the most effective activities for your business.
What are their interests? Where do they spend time online? Understand your customers to create content they'll want.
What are they doing? What's working? Checking up on your competitors helps you stand apart from them and get ahead.
What are people searching for? We don't worry about industry terms, we research what customers are actually looking for.
Do you optimise your website for a term that’s used extensively in your industry? Many businesses do. But if your customers call it something else, they won’t find you when they’re searching for it.
Effective research prevents you wasting time and money on targeting the wrong things, making ineffective decisions, and focusing your efforts in the wrong direction.
Using an agency to do this research also saves you money. We use a variety of powerful tools that most businesses don’t have available, and we combine them to get the most insight possible.