What do you do with the analysis?
We use data to tell us that what we’re doing is having the impact we want it to. Content creation is increasing how many keywords we’re targeting, technical SEO is improving search engine rankings, guest posting is improving backlink profiles, and so on…
With any SEO strategy, there are tactics that work best for you and ones that are less effective. Once you find the ones that work best, you focus your time on those.
If your conversion rate is low, we look at Conversion Rate Optimisation. If your traffic is low, we look at improving your rankings for target keywords. If your domain authority is low, we look at opportunities for link building… Whatever we see in the stats, we come up with a strategy to improve it.