When you’ve got great content, you don’t want it sitting around doing nothing. You want to get it out there into the world, where it can boost your profile and generate interest in your business. And improve your site traffic, of course.
We help with content promotion, influencer marketing, PR and outreach to get your content in front of the right people.
Simply, it means amplifying or promoting your content to make sure it gets seen by as many people as possible. That might be through reaching out to influencers in your industry, to ask them to share your content with their followers, or by using your own social media and sponsoring posts to target a wider audience.
PR is more about sharing news than content you’ve already written. We can help you write press releases and identify the most relevant publications – both print and online – to approach with your news.
Amplification of your content gets it in front of more people, increasing your reach and potential customer base. By amplifying through influencers or publications in your industry, you’re also more likely to reach the right audience – people who are interested in what you do.
Only amplify your best content - put your efforts where they'll get the most reaction.
Don't expect influencers to be interested immediately - build a relationship first.
Create content that introduces a fresh perspective - bring a unique eye to the topic.