Let Nivo Digital help your business get more meaningful and relevant traffic with our PPC expertise. We are PPC management experts with a track record in achieving meaningful results for our clients.
What is paid advertising and how can it help your organisation?
Paid advertising is a blanket term for paying to drive traffic to your website. The most commonly found form of this is the PPC (Pay-Per-Click) model, where advertisers will pay a specific amount every time a user clicks one of their ads. Paid advertising covers many different channels including Paid Search, Display Advertising, Paid Social Media & Paid Shopping.
Paid Search – Usually Google Ads
Google Ads & Microsoft Marketing Platform (formerly Bing Ads) are the two main search advertising platforms used in PPC, due to their wide reach. Advertisers bid to show their ads by targeting keywords they think will match to users’ searches. Ads are then shown on the SERP (Search Engine Results Page) and advertisers are charged if a user decides to click on their advert. Alongside this, marketers are able to narrow down the audience they are targeting, through demographic modifiers, and automated bidding, to tailor accordingly.
Display Advertising – Image or Video
With access to over 1 billion ad placements across the internet, the Google Display Network allows advertisers to reach an incredibly large audience. We are able to target specific audiences, including those who have already been on our website (re-targeting) or finding a new audience, based on interested & demographic data from Google.
Paid Social Media
Facebook, Twitter, LinkedIn, Pinterest, YouTube, you name it, we have experience in planning & implementing top level marketing strategies through Social Media. Identifying where your audience spend their time helps us understand what channel to choose and how best to drive relevant traffic to your website.
Google (Paid) Shopping
After setting up a Merchant Centre through either Google or Bing, advertisers have the opportunity to show their products directly on the SERP (Search Engine Results Page), for audiences to see an image of the relevant product, and other information such as price, description, availability. At Nivo Digital, we have extensive experience of working with retailers to manage and improve existing shopping campaigns, in order to increase efficiency and profitability.
PPC Stages for Success
As with any marketing management service, there are 4 stages in the process of effective PPC. Firstly keyword, competitor, company, customer research and strategy. Secondly, there’s the creation (landing pages, adverts etc). Thirdly, optimisation and then finally data review and adjustment. This being a cyclical process, the knowledge and learning are then fed back into the first strategy stage and the business continually grows.
Paid advertising, unlike SEO, is not free. You pay every time someone interacts with your advert and visits your website or social account. It is the oldest and most transparent advertising option available as it will allow you as a business owner to calculate your ROI.
As part of the research and analysis stage, we can identify the channels that your competitors are using and what would be the best for you as a business to grow online. There are quite a few options available:
Remarketing / Retargeting on Google Search / Google Display / Facebook / LinkedIn – Gmail – Twitter – Bing – Yahoo – Gmail – YouTube – LinkedIn – Facebook – Quora – Google Maps – Instagram – Programmatic – Google Shopping
Free 30 Minute No Obligation PPC Review
If you are looking for PPC support in Bristol or anywhere in the UK or abroad then send us a message or give us a call. We love to help business owners make more money from their websites using Paid Advertising. We feel it is equally important to get to know you and your business, so get in touch for your free 30-minute meeting and let’s talk PPC for your business.