Showcase Your Business With Effective PPC

I have been a PPC Freelancer for 10 years and I vividly remember the day I first started using Google AdWords in 2008. I had a budget of £200 a week to advertise my business through paid search channels. I remember how confusing the AdWords interface was, yet I refused to hire an expert and cracked on. In the first week, I had somehow spent £300 and none of my keywords had led to a sale. This frustrated me so then began my passion for Paid Advertising Services.

Experienced PPC Freelancer Support

I first started advertising online in 2004 on eBay. Being a passionate mountain biker, and having previously built mountain bikes from the frame upwards, I started my own shop. Using yearly trends I bought when everyone was selling (after the summer) and sold when everyone was buying (springtime). The process was not too dissimilar to PPC where I would need to carry out keyword research and include these in the title (so more impressions were made). I would also need to make the advert itself as appealing as possible by using marketing phrases and images that made bike enthusiasts drool. I then tested the various bidding strategies to ensure ROI. The result was an ROI of over 200% on every bike.

PPC is a very powerful tool but only if it is used by someone who knows what they are doing, as the process involved in effective PPC includes SEO, Conversion Optimisation, Analytics, and Strategy.

I truly believe that if a business cannot become successful through using paid advertising channels then it is a business set up for failure. Having worked on PPC accounts stretching 30+ industries for an average of 10 years I have (where detailed tracking has been implemented) seen an average ROI of 3 to 1 (meaning for every £1 a client spends they get back £3).

I tried Google AdWords but it didn’t work

More and more I’m hearing business owners say, “Yes, I tried Google AdWords but it didn’t work for me”. I then go on to ask “Why? What was it that didn’t work for you?” In my experience, PPC won’t work for business owners if they try to do it themselves by “throwing in a few hundred pounds”. It doesn’t work if they hire an agency where someone junior works on the account and takes no time to get to know their business, or a Google rep (who mainly acts in the interests of Google making more money) helps an internal team member.

How Important is PPC Freelancer Experience?

Would you allow someone to take your car for a drive if they had only driven before a few times and didn’t have the skills? Probably not. Then why would you entrust anyone who hasn’t the experience or skills to spend your money for you on an advertising platform that has been built to make money? Effective Google AdWords management is a skill that, in my experience, having audited 100’s of accounts (that have been managed by other agencies) is rare. The reason is this. Truly effective PPC managers don’t just work on the various PPC platforms, they don’t just carry out keyword research, set up an account, create adverts and modify bids. They have an understanding of the whole customer journey from first interaction to last click conversions which utilise all the marketing channels from social to SEO. Further PPC skills that need to be administered for an effective campaign also include design, HTML, research, analytics and customer persona analysis among many others.

Is a PPC Freelancer Best For You?

By hiring a PPC Freelancer you will get the support you need when you need it most. They will take the time to get to know your business, your market, your USP, your customers and your other marketing efforts.

Similarly to SEO, one of the gripes I have with non-niche agencies is that they lack knowledge about their clients’ industries. You will have the same PPC manager working on an e-commerce account one minute and a local business the next. How and where is the expert knowledge coming from? It makes no sense. With a PPC Freelancer, rather than dealing with the salesperson, account manager, company owner and possibly the person who actually does the work, you will be dealing with one person and be paying for that person to support you (instead of going through everyone else in the agency chain).

PPC Stages for Success

As with any marketing management service, there are 4 stages in the process of effective PPC. Firstly keyword, competitor, company, customer research and strategy. Secondly, there’s creation (landing pages, adverts etc). Thirdly, optimisation and then finally data review and adjustment. This being a cyclical process, the knowledge and learning are then fed back into the first strategy stage and the business continually grows.

Paid advertising, unlike SEO, is not free. You pay every time someone interacts with your advert and visits your website or social account. It is the oldest and most transparent advertising option available as it will allow you as a business owner to calculate your ROI.

As part of the research and analysis stage, we can identify the channels that your competitors are using and what would be the best for you as a business to grow online. There are quite a few options available:

Remarketing / Retargeting on Google Search / Google Display / Facebook / LinkedIn – Gmail – Twitter – Bing – Yahoo – Gmail – YouTube – LinkedIn – Facebook – Quora – Google Maps – Instagram – Programmatic – Google Shopping

Free 30 Minute No Obligation PPC Review

If you are looking for a PPC Freelancer in Bristol or anywhere in the UK or abroad then send me a message or give me a call. I love to help business owners make more money from their websites using Paid Advertising. I feel it is equally important to get to know you and your business, so get in touch for your free 30-minute meeting and let’s talk PPC for your business.

Paid Advertising Services I Provide

MARKET RESEARCH

Effective market research into customers and competitors will allow you to focus your efforts in the right place in the best way. Watch what everyone else is doing and do it better – “lightbulb moments”.

PPC STRATEGY

Whether considering a PPC strategy for a new or existing business, a full audit and plan are essential for short to long-term success.

GOOGLE / BING

Launching advertising campaigns on search engines is the most effective reactive marketing method. Get new customers instantly to your business.

SOCIAL MEDIA

Advertising on social media without paid efforts is a waste of time and effort. Make sure you maximise exposure and get a good ROI. Leading YouTube, Facebook, LinkedIn, Twitter, Pinterest and Instagram support.

REMARKETING

Re-engage website visitors to your brand or service by displaying adverts to them and build on the trust and awareness. Or show them pictures of tasty coffee to entice them to meet with you in their Bristol Marketing offices!

CONVERSION ANALYSIS

Critical for success is the continual learning process. You need to find out what is working and what isn’t. Actionable insights through data collection can be fed back into your strategy so you have the best building blocks for which to grow.

Cost Per Conversion is one of the most valuable metrics when assessing how effective a PPC campaign is. During my time working on PPC accounts either for other agencies or as a Google AdWords freelancer I have achieved some top results for my clients.

Client Example 1

Client 1

Client Example 2

Client 2

Client Example 3

Client 3

Local, National or International – I provide a leading PPC service that ensures your business grows from strength to strength.

What Reporting Do You Provide?

With every managed PPC campaign, I provide a real-time online report at no extra cost which is reviewed on a monthly basis. It provides a breakdown of key metrics including, spend, CPC, keywords, search terms, conversions among others. This will allow you to see how every penny of your budget is spent.

Is there a minimum contract?

I operate on a monthly rolling contract so you have the benefit of not being tied to anything long term. This allows you to take advantage of seasonal changes and switch on and off as demand/supply dictates.

How do you measure PPC success?

I measure PPC success simply by your ROI. Of course, enquiry conversions are important but not if they are low quality. There are other metrics I use to assess the effectiveness of a campaign including, CTR, CPC, Ad Position and keyword relevancy in addition to other Analytics KPI’s.

How will we communicate?

This depends entirely on your PPC needs. I am flexible and put customer service of high importance in my operation. Face to face, Skype, Trello, phone and email are just a few ways we can work efficiently. We will establish the most effective way together.

Do I pay Google or you for PPC spend?

I have found it better to provide my clients with full access to all PPC accounts. If you pay Google directly then it is better for tax and you will also own the account.

Is there a set up fee?

Setting up an effective PPC campaign involves a number of important processes including goal/conversion setting, customer, client, market and keyword research, account structure and landing page review – so depending on the size of your campaign the set up may incur an additional cost to the monthly management fee.