We want to keep our green pledge simple:

As a digital marketing agency, we are committed to operating sustainably and offering sustainable services to our clients. 

For us, this means being carbon-negative and ethical, while promoting the same to our clients. 

We dug down to the nitty-gritty of our pledge and wrote out our action plan. We plan to start actioning all of the points in 2022 and aim to achieve the vast majority of them by the end of the year. 

1. Becoming carbon-negative, and offering low-carbon services

Our plan is four-fold: we will minimise both our digital and operational carbon footprint. We will then offset our remaining carbon emissions so we can become carbon-negative. Finally, we will develop low carbon services to offer to our clients so they can minimise their own digital carbon footprint. How do we plan to do this?

We plan to achieve a low-carbon digital presence by redesigning our website to be lighter but just as much fun, and by switching to a green host. 

We are in the process of calculating our average carbon per page visit, i.e. the average carbon emitted when someone clicks on any of our pages. Each of our webpage’s carbon emissions is different. Calculating the average will allow us to have a better understanding of our overall digital carbon footprint. We can then set a low-carbon target which we will endeavour to achieve by redesigning our website and changing a host. We can also make sure all digital carbon emissions that cannot be cut out would be offset.

Our selected green host will have to meet stringent criteria for sustainability. The criteria will require a host to source locally generated renewable energy; their PUE rating to be as close to 1 as possible; to be reliable, local and able to offer services that facilitate low-carbon data load, such as cashing, static pages and content delivery networks, where needed.

We will take a look at our day-to-day operations to see where we can reduce carbon emissions associated with our physical activities. We plan to establish our baseline with the help of a suitable office carbon footprint calculator. Then, using our in-house expertise in sustainability, we will develop an action plan, based on the tested Green Impact Scheme, which will record activities, KPIs and improvements. 

Finally, we will support a carefully selected carbon offsetting scheme. Initially, we will offset all our carbon emissions. Once we have reduced our digital and operational carbon footprint, we will continue to offset our remaining carbon to become carbon-negative. We understand the difference between the impact of a great and not-so-great carbon offsetting scheme and therefore we will select a Gold Standard certified programme

To ensure that we stand up for what we preach, we commit to encouraging both of our new and existing customers to aim for being carbon-negative on the web. We will do this by starting to offer and actively promote low-carbon website design and the option for choosing a green host, as part of our main services. We have already created and continue to create informative blogs on websites’ carbon footprint, backed by facts, to raise awareness of the global climate crisis, and what businesses can do to limit their digital carbon footprint. 

2. Operating an ethical, moral and fair business and practising ethical digital marketing and website design

We are already running an ethical, moral and fair business, and will continue to do so by applying the below measures. These refer to both our working environment (operation) and our work practice (production). 

  • We are GDPR-compliant and committed to permission-based marketing and data privacy, specifically in our key source market, Europe. Equivalent policies will be adapted from other regions when applicable to our business (such as CCPA in the United States, CASL in Canada and APP in Australia). We aim for a 48-hour response time (or less) for any customer query regarding data or security.
  • We take responsibility for and protect the consumers’ data that we collect. 
  • We are compliant with Google’s webmaster guidelines.
  • We block and reject all 3rd-party digital media placements on external websites that do not align with our corporate values, spread misinformation or support hatred and oppression.
  • We display and promote our products, pricing and purpose accurately and truthfully. We commit to doing the same for our clients too.
  • We commit that our own SEO, as well as the SEO services we provide to our clients, is done ethically and on merit, based on genuine relationships and partnerships, and we will not purchase links or engage in otherwise unethical behaviour as outlined in Google’s webmaster guidelines.
  • We commit to accessible web design to ensure customers can understand, navigate and interact with our own site and sites we produce equally.
  • We promote diversity and equality, requiring respectful, fair, non-discriminative and non-biased behaviour from all of our team members and on a corporate level. This means us treating everyone equally, regardless of race, religion, gender, sexual orientation, disability, age, marital or family status and national origin.
  • We commit that all of our work, including digital marketing and website design, continue to be fair and honest. We continue to promote diversity and equality, taking great care that everything we produce and post is respectful, fair, non-discriminate, inclusive and non-biased, regardless of race, religion, gender, sexual orientation, disability, age, national origin and looks.
  • We avoid marketing approaches considered to be unethical, such as direct marketing, especially when the approaches included are unsolicited and “bait and switch” methods, for example. We do not apply and do not promote anti-competition, for example, products with planned obsolescence, pyramid schemes and unethical comparison marketing.
  • We aim to promote and improve work-life balance, creating an achievable working and living environment for team members of all ages and various stages of their life, such as students, young families, and people with major life events. We plan to do this by offering both part-time and full-time positions; arranging working hours around our team members’ other long term commitments; promoting working from home; trialling agile working in the near future; trialling a 4-day working week, and actively supporting.


Our principles will be set in our Ethics Policy, which we will make available to, and requested to be signed by, all team members

3. Becoming a certified B-Corp Company

We are excited about the green challenges we set ourselves in our pledge. It seemed to be a good time to open up for even more changes.  

We pledge to become a certified B-Corp Company. With that, we aim to become a more transparent business, improve the ways we look after our employees, help make our community a better place, and actively try to preserve the environment.

If you want to find out more about how we are working to cut down our company’s carbon footprint, and how you can do the same, let us know.