DART & CO FOUNDATIONS

CASE STUDY

THE PROBLEM

Dart & Co Foundations works across the UK, offering professional services in piling, underpinning and foundation groundworks for large and small structures. It offers comprehensive building foundation packages, installing piles for both commercial and domestic clients across the Midlands and southern England.

Screenshot 2022-01-07 at 15.06.43

HOW WE ACHIEVED IT

The SEO team worked with various SEO tools to select the most valuable keywords that would drive more traffic to the website and created a list of suggested blogs based on those keywords. 

Besides the new blog posts, the team also focused on creating landing pages for some of the locations from where Dart & Co receives most of their leads. The pages were optimised with location keywords, maps and relevant calls to action. 

FINDINGS

The SEO work done by Nivo had a clear and measurable impact on their organic traffic, with a 12.9% increase in the last months of 2021 (September 2021-January 2022). This includes a 14.20% increase in traffic from Google Search and a 33.88% increase in traffic from Bing. 

In the last year, the results of the optimisation of the location pages has been very positive, with Dart & Co now ranking in positions 1-5 on Google for high intent keywords and different locations, including ‘piling Bournemouth, ‘piling devon’, ‘piling contractors South Wales’ and ‘piling contractors London.