Zero Your Digital Carbon With Offsetting

If you’re wondering how carbon offsetting could transform your website to be net-zero or carbon negative, here is everything you need to know

Carbon Offsetting - Pardon What?

Carbon offsetting is a way to compensate for the carbon we produce by investing in schemes that help to absorb carbon elsewhere. A simple example is tree planting. Trees actively pull carbon out of the atmosphere when growing. Planting new trees can balance out the carbon we produce.

Where does website carbon come from? Read more in our blog.

Offsetting, Used Wisely

Start Your Low-Carbon Journey With Offsetting

You may wish to start offsetting all your digital carbon prior to work being done to your website. After all, there is no better way to show the world you are committed.

Complete Your Low-Carbon Journey, Become Net Zero

Inherently, some digital carbon will always remain, even after all the possible work is completed on your website. The only way to go net-zero on the web is by offsetting.

Go Above & Beyond, Become Carbon Negative

There are many great reasons for reducing more carbon than your actual footprint. One of them is to tackle your historical carbon that has already been released, and still sitting in the atmosphere.

How Can We Help?

In a nutshell, we will work out how offsetting could best benefit you and the climate.

We will apply a carbon audit on your entire website, calculating its total carbon footprint over a period of time.

The audit will report on how much carbon offsetting you are recommended before and after improvements on your website, whether you choose to become low-carbon, net-zero or carbon negative. We will select highly effective carbon offsetting options, which are certified to international standards.

Schemes Chosen With Care


Supporting renewable projects is arguably the best form of offsetting, as these address the focal problem: burning fossil fuels for energy.

Wind projects are thought to be the most sustainable with added socio-economic benefits, offering new jobs and helping an area or country become energy-independent.

Certified Schemes

Certified schemes, such as Gold Standard Climate+ Projects, have wider socio-economic benefits. These could be employment, health or biodiversity improvements or more transformational changes, such as political and educational. Schemes include fair trade projects, helping communities reduce their own carbon emissions, better farming methods, etc.

Tree Planting

Planting trees are controversial offsetting schemes; trees are slow to absorb CO2 and they need to stay in situ for centuries to work as effective carbon stores. With the alarming level of deforestation, resulting in carbon release and habitat loss, offset schemes protecting existing forests, such as REDD projects have become more popular instead.