Why SEO Is The Most Effective Strategy To Reach Your Customers
8 June 2020
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Is it important to help your customers? If so, what are you doing to help them on your website? A strong SEO strategy allows you to offer your customers what they need from your website.
Most business websites are typically set up to focus on sales. This is completely understandable. A businesses’ goal is to sell more products or services. However, they often overlook a key aspect of what can earn lots of visibility in search engines.
As SEO specialists we know that helping your customers with a great SEO strategy can be a great way to get more of your content in top search engine results pages.
This guide explains how helping your customers using a strong SEO strategy can help your business to get more visibility online.
Question: How does a search engine know if your website is worth showing in a top results page?
Answer: Search engines use a number of different quality signals to decide how good your website pages are. These quality signals, known as ‘ranking factors’ are a set of criteria that search engines value. If a web page performs well when judged by those ranking factors, the search engine will rank it high up in its results pages.
As of 2020, there are over 200 ranking factors that the search engine, Google, uses to rank content. So what are some of the most important ranking factors?
As we know, Google is designed to serve the BEST content when a query or question is submitted.
Does Google want the same things from content as our customers? Lots of people think that what search engines want is very different to what human customers value. However, this is not true.
Google (and other search engines) is designed to be used by real humans. The job of a search engine is to serve a human user the best and most relevant information that it can find. So, ranking factors are used because that’s what Google thinks we want.
If we look again at the ranking factors listed above we can broadly categorise them into two groups:
So, to sum up, the top ranking factors that search engines use to rank content deal with the user experience and the helpfulness to the user of the webpage! These ranking factors are all about the user!
SEO = HELPING YOUR CUSTOMERS = MORE VISIBILITY IN SERPS
SEO is the practice of designing, adapting and evolving online content so it appeals to search engine’s ranking factors. In marketing we call this ‘optimising’ content.
One of the most important ranking factors for search engines is optimised content. Creating helpful, fresh and value adding content should be a big priority if you want to harness the SERP visibility that SEO offers.
Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility.
To help your customers you need to create valuable content. What qualifies as valuable content?
The answer partly lies in understanding your customers specific behaviours, what they search for, where they search and how they search.
Researching your customers can prove to be very powerful and useful. However, gathering this data about your customers can take a long time. If you don’t have that time to dig into user analytics sites, customer feedback and industry reports, don’t worry.
Understanding what search engines value will initially point you in the right direction. The goal is to create the BEST content, the best content is valuable content.
Here’s a simple checklist for creating valuable content that has a great chance of getting ranked. Create:
And there you have it. Using SEO to help your customers is the best way to get visibility in search engines. If you’re not actively pursuing an SEO strategy that involves creating helpful content, you better start right away!
Learn more about our SEO services now to boost the performance of your website.