To DIY Or Not To DIY?

Nivo Digital

29 June 2020

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What are your goals and expertise when it comes to making a campaign? Sometimes it can be hard to know what is best for your campaigns and  you might be considering contacting a marketing agency to help you out. But the question remains, is it possible to DIY your own campaign? 

If you are focused on growing your brand’s awareness and generic traffic then DIY could work well for you. This is because you don’t need to monitor the small details which ensure an exact ROI. 

However, if you are looking for more traffic and conversions, agencies can use expertise to maximize ROI, if this is one of your company’s goals.

To DIY

DIY is a good idea for companies just starting out and who are focused on growing the brand’s recognition and basic traffic. 

Depending on your set of skills, it is possible to have a social media presence and creating blog posts full of useful information is free! 

There is a lot of helpful content online to guide you through starting up a business. The use of videos and educating blog posts can help you understand the basics of marketing. 

SEO is a skill that can be learned, and with a DIY the basics will need to be learned. 

To not DIY

 A lack of expertise is one of the main reasons to not DIY. 

You want someone that knows what they are doing, has years of experience behind them and can do it quickly. 

It takes a lot of time to become an expert on marketing, just using social media and watching tutorials might not be enough to ensure your campaigns are successful and often leads to wasted time that could be spent growing other areas of your business.

DIY doesn’t actually save any money as the fee you pay for professional agencies are made up by the success of campaigns however, DIY does cost time which can be valuable to your business.