Reach New Heights With the Skyscraper Method in Your SEO Strategy
13 December 2023
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In today’s digital world, creating standout content is key, especially content that earns valuable backlinks. That’s where the Skyscraper method comes in. It involves studying your competitors’ content that attracts backlinks and then creating even better versions that truly resonate with your audience. This technique helps you not just match but surpass your competitors, setting a higher standard for your content, drawing in more attention, and attracting links.
This article aims to guide you in understanding and effectively implementing the Skyscraper method to create superior content and gain more valuable backlinks.
The skyscraper method was given this name as people look up to and admire the tallest building, much like how the best content earns the most views. To create the tallest skyscraper/content, you need to take what already exists and build on it to make the content better. This approach involves dissecting competitor content that has successfully earned backlinks, understanding its strengths and weaknesses, and then constructing superior, more comprehensive versions.
It’s a dynamic way to stand out in the crowded online space by offering what is exceptional. By setting new benchmarks, content should earn valuable backlinks in the process.
The first step of the skyscraper method is to research your competitors’ content that’s earning coveted backlinks. Explore the strengths, weaknesses, topics, and formats to understand what resonates with audiences, and how you can capitalise on the successes.
Tools like Ahrefs, SEMrush, or Moz can help with highlighting what content has the most amount of backlinks. These platforms offer free trials or have limited free accounts to aid analysis. You can also look at your competitors’ content without using any tools by navigating their websites to find downloadable guides, blog posts, and other resources and then collate a list. Nivo Digital can help you analyse your competitor’s list using pro tools to find which resource is gaining the most links. If this is something you are interested in, please get in touch today.
The next step of the skyscraper method, once you are armed with insights from your competitors’ successful pieces, is to create content that outshines them. This isn’t merely about replicating; it’s about innovating and enhancing. Offer more depth, longer content, updated information, richer visuals, or a unique angle to set your content apart. You should aim to make it the go-to resource in your niche. Whether it’s through comprehensive guides, multimedia elements, or interactive features, aim to provide unparalleled value.
The final skyscraper method stage, once your superior content is live, is to start your outreach campaign. Engage with influencers, industry experts, and websites that linked to similar content previously. Present your upgraded content as a valuable resource and seek opportunities for them to link to your enhanced material.
You can usually find prospects by searching the original content in your chosen tool’s backlink section or Nivo Digital can use their pro tools to find the right people.
Q: What makes the Skyscraper Method different from simply creating good content?
A: The Skyscraper Method focuses on analysing existing top-performing content, understanding its strengths, and then crafting something even better. It’s about identifying what resonates with audiences, enhancing it, and setting a new benchmark for excellence in your industry.
Q: How do I find content to “skyscrape” in my niche?
A: Tools like Ahrefs, SEMrush, or Moz help identify content in your niche that’s gaining significant backlinks. Look for topics or formats that are performing well and attracting attention in your industry. Alternatively, you can navigate through competitors’ websites and make a list of content you want to analyse. Contact Nivo Digital to help analyse your competitors using these tools if you do not have access to them.
Q: Is the Skyscraper Method only about creating longer content?
A: No, it’s not just about length. While creating comprehensive and in-depth content is common, the focus is on offering more value, whether through depth, updated information, better visuals, or a unique angle.
Q: What if my upgraded content doesn’t immediately attract backlinks?
A: Patience is key. Sometimes, it takes time for your upgraded content to gain visibility. Continue with proactive outreach, engaging with influencers and websites that could benefit from your upgraded material.
Q: Can any business or niche benefit from the Skyscraper Method?
A: Yes, absolutely! Whether you’re in finance, fashion, technology, or any other industry, the Skyscraper Method can be applied to anyone to create standout content that resonates with your audience and earns valuable backlinks.
Please contact Nivo Digital if you have any questions regarding the skyscraper method and we would be happy to help.