Do You Really Know Who Your Customer Is?
18 June 2020
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To sell any product or service, first, you need to know who you are selling to.
At Nivo Digital we run customised workshops to help you define your audiences. This allows us to work with you to create effective strategies to grow your business.
If you have not read our article on how we drive down the messaging surrounding your brand (URL), you should start there. We firmly believe you need to understand your brand before you start defining your audiences.
Your customer basis is constantly evolving and it’s important to understand your brand and your position in the market to effectively reach them. Part of this is continuing to define and redefine who your customer is.
We work with you to create and flush out customized messaging for your brand to target your potential clients. One great way we do this is holding customized workshops for clients where we rework the definition of their customer. Here’s a snapshot of how we do i
For most businesses, the customer is more than just one type of person or business. Understanding the different elements to these customers will help refine your targeting across all channels to effectively capture their business.
Understanding your client can be understanding what they don’t want. This is why part of our workshop surrounds defining the following:
This is the full-circle moment. When we take both parts of the workshop – who you are as a brand and your customer definitions – and combining them