A well-designed website is essential for law firms looking to establish credibility, generate leads, and provide a seamless client experience. More than just an online presence, a high-performing website should be easy to navigate, mobile-optimised, and built with strong branding that reinforces expertise and trustworthiness.
In this article, we analyse some of the best law firm website designs, assessing key factors such as UX/UI design, SEO, CRO (Conversion Rate Optimisation), branding, accessibility, and overall performance. We’ll break down what makes these websites stand out and how they successfully attract and convert clients.
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1. Quastels – London, UK
Our Favourite Features:
- Sleek, modern design with a high-end feel
- Clean and intuitive navigation with easy to find services and contact information
- Strong SEO implementation (SEO Score: 100) for excellent visibility
- Impressive technical performance (Best Practices Score: 100)
Quastels’ website is a masterclass in contemporary legal branding. The design is crisp and professional, with a well-balanced colour palette that adds a modern touch without feeling too corporate. Navigation is clear and intuitive, ensuring visitors can easily find the information they need without frustration.
From a technical standpoint, the site excels in SEO and best practices, achieving a perfect score in both areas. This ensures the firm ranks well in search results, making it easier for potential clients to discover their services. However, with a Carbon Score of D, with some small tweaks this site will be a great contender in sustainable website design.
2. Farrer & Co. – London, UK
Our Favourite Features:
- Elegant, classic design that reflects the firm’s heritage
- Highly accessible (Accessibility Score: 98)
- Fast page speeds for an effortless browsing experience (Page Speed: 98)
- Technically strong (Best Practices Score: 100 & Carbon Score: C)
Farrer & Co’s website is a perfect blend of tradition and modern web standards. The design feels prestigious yet welcoming, striking the right balance between professionalism and approachability. The structured layout ensures visitors can quickly locate service areas, while the typography and imagery reinforce the firm’s long-standing reputation.
Performance-wise, the website is polished and efficient, with near-perfect scores in accessibility, speed, and best practices. Its Carbon Score of C also makes it a more environmentally conscious option compared to many competitors.
3. Clarion – Leeds, UK
Our Favourite Features:
- Approachable yet professional branding
- Engaging, people-focused visuals
- Clear service breakdowns for easy navigation
Clarion Solicitors has taken a refreshingly warm approach to legal branding. The use of friendly imagery and welcoming tones sets the firm apart from more traditional law firm website designs, making it feel accessible to a wider audience.
The website is well-structured, ensuring potential clients can quickly find the right services without unnecessary clicks. With a strong emphasis on client relationships, the content is engaging and informative, reinforcing trust and credibility.
4. Hogan Lovells – Various Locations, Globally
Our Favourite Features:
- Corporate, authoritative design that reinforces global presence
- Strong use of case studies and social proof
- Well-structured service navigation
As a globally recognised firm, Hogan Lovells’ website is designed to exude credibility. The professional, no-nonsense layout ensures easy access to a vast range of legal services, while case studies and client testimonials add a layer of trust.
Navigation is intuitive, making it simple for businesses and individuals alike to find relevant legal solutions. The site also follows strong SEO principles, ensuring high visibility in search rankings.
5. Birdi & Co. – London, UK
Our Favourite Features:
- Clean, modern branding with a personable touch
- High technical performance (Performance Score: 100, Mobile Score: 90)
- Accessibility-focused (Accessibility Score: 90)
Birdi & Co’s website successfully blends professionalism with approachability. The branding feels polished yet inviting, which is no easy feat in the legal industry. Navigation is seamless, with a clear structure that makes it easy to explore the firm’s services.
From a technical perspective, the site performs exceptionally well, scoring high across mobile performance, accessibility, and best practices. This ensures a smooth user experience across all devices.
6. Macfarlanes – London, UK
Our Favourite Features:
- Elegant, high-end design
- Thoughtfully structured service pages
- Engaging thought leadership content
Macfarlanes’ website is a reflection of the firm’s prestige, with a design that feels polished and sophisticated. The layout is clean and functional, allowing visitors to navigate with ease.
A standout feature is the firm’s commitment to thought leadership, with insightful content that positions them as experts in their field. This helps establish credibility and attracts potential clients looking for trusted advisors.
7. Kindleworth – London, UK
Our Favourite Features:
- Sleek, contemporary design with clear messaging
- High performance (Performance Score: 94)
- Strong accessibility focus (Accessibility Score: 95)
Kindleworth’s website is modern and minimal, with a design that feels fresh and forward-thinking. The streamlined layout ensures that users can find relevant information without distraction.
Technical performance is also a strong point, with high scores in accessibility and overall efficiency. This results in a fast, seamless browsing experience.
8. Farewill – London, UK
Our Favourite Features:
- User-friendly, welcoming design
- Exceptional accessibility (Score: 100)
- Strong SEO (Score: 100)
- Environmentally conscious (Carbon Score: C)
Farewill has taken a unique approach to legal services by making its website feel warm and inviting. The design is clean, simple, and jargon-free, making it easy for users to navigate sensitive topics with confidence.
With perfect scores in accessibility and SEO, the site is built to be both highly discoverable and user-friendly. Its Carbon Score of C also indicates a more sustainable approach compared to many competitors.
9. Weightmans – Various Locations, UK
Our Favourite Features:
- Sleek, contemporary design with clear messaging
- High performance (Performance Score: 94)
- Strong accessibility focus (Accessibility Score: 95)
Weightmans’ website strikes the perfect balance between authority and accessibility. The branding is professional yet approachable, helping to establish trust with potential clients. The layout is clean and well-organised, making it easy to navigate across practice areas without friction.
One of the site’s standout elements is its use of social proof, with testimonials, case studies, and industry recognition woven throughout. This not only reinforces the firm’s credibility but also helps potential clients feel confident in their decision to reach out. From a performance standpoint, the site is well-optimised for both desktop and mobile, ensuring a seamless experience across devices.
10. MakeAWillOnline – Sheffield, UK
Our Favourite Features:
- Simplified, user-focused experience designed for accessibility
- Strong SEO performance (SEO Score: 92)
- Technically robust (Best Practices Score: 96)
- Sustainability-conscious (Carbon Score: C)
Make a Will Online takes a refreshingly straightforward approach to legal services. The website is designed with clarity and efficiency in mind, ensuring that users can complete essential legal tasks with ease. Unlike many traditional law firm websites, this one cuts out unnecessary complexity, making the process of writing a will feel simple and stress-free.
The site is also a technical powerhouse, with strong SEO performance that ensures high visibility in search results. It scores well in best practices and sustainability, reflecting a well-optimised and environmentally conscious digital presence.
For those looking for a no-fuss, highly accessible legal service, Make a Will Online delivers exactly that.
Key Takeaways
A well-crafted law firm website design is more than just a digital presence – it’s a tool for growth, credibility, and client engagement. By prioritising:
- Strong SEO to ensure high search visibility
- User-friendly design for a seamless client experience
- Mobile optimisation for accessibility across all devices
- Social proof to build trust
- Sustainability considerations for a lower environmental impact
firms can position themselves for success. If your law firm’s website is underperforming, it may be time for a redesign. Get in touch today for expert web design that delivers results.
