Why does a great website matter for interior designers? Beyond showcasing a portfolio of work, a well-crafted website can serve as a powerful business tool. It helps build credibility, attract high-value clients, and drive conversions – ultimately turning visitors into enquiries and projects.
As a specialist web design agency, we’ve analysed some of the top-performing interior design websites to give our thoughts on what makes them work.
In this guide, we break down the key elements of an effective interior design website, highlight some of the best examples, and explain how a professional web design service can help you achieve the same level of success.
Need a stunning interior design website? Get in touch for our expert interior design website services and showcase your work beautifully online.
1. Old Brand New – LA, US
Our Favourite Features:
- Strong brand personality with bold visuals that differentiate it from competitors.
- Integrated e-commerce section turning inspiration into direct sales.
- Blog content that strengthens audience engagement and searchability.
Old Brand New is a bold and creative interior design brand that blends vintage and contemporary styles. This website mirrors this eclectic mix, delivering a striking, fun, and overall user-friendly feel.
This website embraces a unique, playful aesthetic that immediately resonates with creative-minded clients. A major standout feature is the large blog archive, filled with personal stories and design inspiration, and we love the personal storytelling and authenticity this adds.
The animated logo brings a touch of energy, while a clear structure and intuitive navigation ensure smooth browsing. High-quality images, rich content, a vibrant colour palette and playful typography further add to the distinct look.
From a functionality standpoint, Google PageSpeed Insights gives it a decent score of 91 on desktop, and the website is fully mobile-optimised.
Social media integration is strong, with projects showcased regularly and plenty of encouraging engagement with followers. Finally, the integrated shop section transforms the site into a multi-purpose platform, allowing visitors to purchase curated home decor directly, bridging inspiration with action.
2. Moretti Interior Design – London, UK
Our Favourite Features:
- Strong sustainability messaging that aligns with modern consumer values.
- A clear service breakdown that improves transparency and trust.
- An interactive design process walkthrough that engages visitors.
Moretti Interior Design is a London-based studio specialising in sustainable and bespoke interior design solutions. Their website reflects their brand ethos with a seamless blend of aesthetics, usability, and eco-conscious messaging.
From the moment you land on the site, the design and navigation are clear and intuitive, with a well-structured breakdown of services that builds trust by clearly outlining the design process. Transparency is key here – potential clients can easily understand what to expect, making the journey from inquiry to project initiation seamless.
A harmonious colour palette and clean layout make content easy to digest, and one standout feature is the interactive design process walkthrough. Instead of relying on static text, this feature actively engages visitors, guiding them through Moretti’s approach in a visually compelling way. The portfolio section is equally impressive, offering in-depth insights into past projects with a focus on sustainable design principles.
3. Decorilla – Various Locations, US
Our Favourite Features:
- A highly interactive experience with a design quiz that acts as a lead generation tool.
- Strong, persuasive CTAs guiding users toward design packages.
- Well-placed client testimonials reinforcing credibility.
Decorilla is a US-based interior design service offering a blend of online and in-person design solutions. Their website is highly interactive, leveraging smart engagement tools to attract and convert visitors.
One of the standout features here is its interactive design quiz. This invaluable tool engages users but also personalises their experience by helping them identify their style and needs. A lead generation tool like this effectively transitions potential clients into the design consultation process.
The website’s calls to action (CTAs) are also particularly effective, hitting the key balance between being persuasive and non-intrusive. Users are naturally guided toward booking a consultation or selecting a design package, ensuring a clear conversion path without overwhelming them.
From a usability standpoint, the site is well-organised, making it easy for visitors to explore different design packages and services. The SEO-friendly structure also enhances search visibility, ensuring Decorilla reaches a wider audience of potential clients.
Decorilla’s website is an excellent example of how interactivity, strategic CTAs, and trust-building elements can create an engaging and conversion-focused online presence.
4. Topology Interiors – London, UK
Our Favourite Features:
- A strong personal brand that connects with users on a relatable level.
- An award-winning blog that builds SEO value and positions the brand as an industry thought leader.
- Clear, actionable CTAs for consultations, driving conversions.
Topology Interiors is a London-based interior design studio, with an effective site blending warmth, expertise, and usability.
One of the key strengths here is a welcoming and accessible design. The site’s inviting feel makes it appealing to a broad audience, ensuring that design enthusiasts of all levels feel at ease when browsing. The strategic use of personal branding adds a human touch, making the business feel relatable rather than overly corporate.
The blog is another major highlight. As an award-winning resource, it not only provides valuable interior design insights but also strengthens SEO performance, helping Topology Interiors position itself as an industry thought leader. We love to see high-quality content like this to build authority while keeping visitors engaged.
Design wise, some nice animated elements add a personal touch, and calls to action (CTAs) are strategically placed throughout the site, ensuring a smooth user journey toward booking a consultation.
5. Jestico + Whiles – London, UK
Our Favourite Features:
- A strong visual identity blending architecture and interior design.
- Striking architectural photography that enhances storytelling.
- A sleek, modernist layout that appeals to design professionals.
Jestico + Whiles is a renowned London-based architecture and interior design firm, and their website reflects their expertise with a striking, modernist aesthetic. Designed to appeal to industry professionals and design enthusiasts alike, the site seamlessly blends architectural storytelling with high-end visuals.
From the moment you land on the site, the emphasis on visual storytelling is clear. High-quality architectural photography takes centre stage, showcasing Jestico + Whiles’ meticulous attention to detail and design philosophy. Large, full-width images create a cinematic browsing experience, drawing visitors into each project with immersive visuals.
Beyond aesthetics, the strategic positioning of content elevates the brand’s authority. Thoughtful curation of text and imagery ensures that every element contributes to the firm’s narrative. Jestico + Whiles’ website is a perfect example of how a design-focused firm can create a digital experience that is both visually compelling and highly functional.
6. Studio Ashby – London, UK
Our Favourite Features:
- High-end positioning that appeals to luxury clientele.
- A seamless portfolio experience that highlights exclusivity and craftsmanship.
- Minimalist yet impactful CTAs that align with the brand’s elegant tone.
Studio Ashby’s website is a perfect showcase of understated luxury, perfectly mirroring the firm’s refined approach to high-end interior design. Every element, from the carefully curated portfolio to the seamless navigation, is designed to captivate an audience that appreciates craftsmanship and exclusivity.
The website embraces a less-is-more philosophy, using a restrained colour palette and elegant typography to create a polished, premium feel. Large-scale project imagery takes centre stage, allowing visitors to explore the firm’s work in a visually immersive way. The portfolio flows effortlessly, with smooth transitions and subtle animations enhancing the overall browsing experience.
Unlike many design websites that rely on bold sales-driven CTAs, Studio Ashby takes a more refined approach. Calls to action are seamlessly integrated, guiding users toward inquiries and consultations without disrupting the site’s elegant aesthetic. This restraint makes for a sophisticated user journey that feels organic rather than forced.
Navigation is intuitive, allowing potential clients to explore the studio’s ethos, process, and past work with ease. There’s no clutter – only a well-structured layout that ensures an uninterrupted experience. A perfect example of digital storytelling done right.
7. Ciatti Design – Various Locations, US
Our Favourite Features:
- Luxury-focused branding that attracts high-end clients.
- Clear, professional service breakdowns that reduce friction in decision-making.
- SEO-friendly content structure that improves discoverability.
Ciatti Design is a full-service interior design studio based in Lake Tahoe, specialising in residential, commercial, custom design, and colour consultation services.
Right from the homepage, the site establishes an atmosphere of exclusivity. The design choices – spacious layouts, understated colour palettes, and high-quality imagery – align perfectly with the expectations of a luxury-focused audience. The use of elegant serif typography reinforces the brand’s timeless and sophisticated identity, setting it apart from more trend-driven competitors.
The website excels in functionality. Each service offering is clearly defined, making it effortless for potential clients to understand their options. The structured layout ensures smooth navigation, with no unnecessary distractions to disrupt the user experience. Thoughtful content placement enhances readability while subtly guiding visitors toward key actions.
With a strong SEO-friendly content structure, the site is also built for visibility, ensuring that Ciatti Design continues to attract the right clientele.
8. Giorgi Girl – San Francisco, UK
Our Favourite Features:
- A contemporary, youthful brand aesthetic that appeals to a trend-focused audience.
- Strong social media integration that encourages continued engagement.
- Conversational, informal copywriting that humanizes the brand.
Giorgi Girl’s website perfectly embodies the brand’s youthful, trend-focused aesthetic. With a bold and contemporary design, it strikes a balance between aspirational style and approachable charm, making it highly engaging for a digitally savvy audience.
Social media integration is one of the site’s strongest features. Instagram and Pinterest feeds are embedded seamlessly, keeping content fresh and encouraging visitors to engage beyond the website.
Copywriting plays a big role in shaping the experience. Unlike traditional luxury design firms with formal language, Giorgi Girl uses an engaging, conversational tone that makes the brand feel approachable and fun. We feel that the messaging feels personal, and will resonate with younger audiences who value authenticity.
This website is a great example of how a lifestyle-driven approach can make an interior design brand feel both aspirational and attainable. It’s fresh, engaging, and designed to keep users coming back for more.
9. Beata Heuman – London, UK
Our Favourite Features:
- A distinctive, whimsical branding approach that stands out in a crowded market.
- A well-structured journal/blog that strengthens content marketing.
- An integrated online shop that diversifies revenue streams.
Beata Heuman is a Swedish-born, London-based interior designer celebrated for her imaginative and eclectic approach to interiors, and her website is as imaginative and eclectic as the interiors she creates. It breaks away from conventional design studio aesthetics, embracing a whimsical, artistic approach that reflects her brand’s playful yet sophisticated identity.
Hand-drawn elements and charming animations bring a sense of movement and creativity, with the layout feeling deliberately unconventional yet intuitive.
One of the standout features is the well-structured journal (blog), which adds an extra layer of storytelling. Rather than simply showcasing projects, it offers insights into Heuman’s design philosophy, inspirations, and creative process.
The portfolio itself is thoughtfully curated, with each project presented as a story rather than just a collection of images. Detailed descriptions and engaging narratives provide context, drawing visitors into the thought process behind each design.
Another unique aspect of the site is its integrated online shop, which blends design inspiration with commerce. Visitors can browse and purchase curated homeware, extending the brand experience beyond design services. The seamless transition between portfolio, journal, and shop ensures a cohesive journey for users, whether they’re looking for design inspiration, professional services, or a piece of Heuman’s signature style for their own home.
10. Taylor Howes – London, UK
Our Favourite Features:
- A high-end, editorial-style web presence that reflects prestige.
- High-quality, full-screen imagery for a magazine-like browsing experience.
- A professional, corporate feel that resonates with affluent clients.
Taylor Howes is a globally recognised luxury interior design firm, and its website mirrors the prestige and sophistication of its brand. With a high-end, editorial-style presence, the website establishes Taylor Howes as a leader in luxury interiors.
A polished design, coupled with a structured yet visually rich layout, conveys a strong sense of authority here. Large, high-resolution imagery dominates the screen, evoking the feel of an upscale design magazine and immersing visitors in the firm’s portfolio.
Navigation is seamless, and a well-structured interface ensures a smooth browsing experience without unnecessary distractions, allowing the quality of the work to speak for itself.
Another key element here that is often overlooked is the use of press mentions and awards. By showcasing industry recognition, the website reinforces Taylor Howes’ position as a trusted name in their industry.
Key Takeaways for Interior Designers
A well-designed website is more than a portfolio—it’s a powerful tool for attracting clients and reinforcing brand identity.
- Visual storytelling matters – High-quality project galleries showcase expertise and craftsmanship, making a strong first impression.
- User experience is key – Clear navigation, structured service breakdowns, and well-placed CTAs ensure a seamless journey.
- Personal branding enhances engagement – Blogs, interactive features, and online shops add depth and build client connections.
- Design should reflect the target audience – Luxury brands use refined layouts, while trend-driven firms opt for bold visuals and informal copy.
- SEO and performance drive visibility – Fast load speeds, mobile responsiveness, and optimized content improve rankings and user experience.
By balancing aesthetics with usability, interior designers can create a site that not only looks great but also drives business growth.
Need a rebuild or refresh of your B&B website?
At Nivo, we specialise in Interior Design website design that will elevate your business to the next level. Get in touch with us today to discover more.
